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Breaking: Pepsi Co., finally realizes $7 for a bag of Doritos is too much

https://www.detroitnews.com/story/business/2026/04/07/dorito...
chilmata
  04/07/26
why tf do u have a paid subscription to the detroit news
may his bones be crushed
  04/07/26
I don't, that's weird, it came up for free for me the first ...
chilmata
  04/07/26
https://nypost.com/2026/04/07/business/how-7-doritos-trigger...
chilmata
  04/07/26
As a true baller, I don't even check the price before I buy ...
Judas Jones
  04/07/26
weird i was wondering who tf buys this shit to begin with
may his bones be crushed
  04/07/26
rofl i just bought a dorittos bag in india and it was like ....
AZNgirl telling AZNmen Your Civilization Will Die
  04/07/26
PepsiCo expected the luxury prole dry snack space to expand
cooked unc
  04/07/26
When I was in 5th grade our little league team won the champ...
Woah Cr friend!
  04/07/26
...
Nazca Redlines
  04/07/26
...
Surfeando las estrellas
  04/07/26
It was all just ethnic people buying these with SNAP huh? Ha...
Woah Cr friend!
  04/07/26
I like dorito and have a small bag occasionally (i'm white).
animeboi
  04/07/26
(i'm white) tp
Surfeando las estrellas
  04/07/26
"As of March, Amar Singh, its owner, said he hadn&rsquo...
Woah Cr friend!
  04/07/26
They're fantastic with french onion dip.
Nazca Redlines
  04/07/26
At my supermarket recently there was a sign that said Dorito...
Big Clique Energy
  04/07/26
Thats crazy it feels like $2-3 should be the price for this ...
Woah Cr friend!
  04/07/26
I was a little surprised to see that Wal-Mart executives are...
chilmata
  04/07/26
...
Woah Cr friend!
  04/07/26
pepsi had indian pajeeta ceo for years and she kept prices f...
AZNgirl telling AZNmen Your Civilization Will Die
  04/07/26
...
regional source
  04/07/26
...
Surfeando las estrellas
  04/07/26
Exactly. It’s corn, oil, salt, and various flavorings....
Big Clique Energy
  04/07/26
...
chilmata
  04/07/26
it's because SNAP & EBT no longer pay for Doritos
.,.,.,.,.,...,.,,.,,.....,.,..,.,,...,.,.,,...,.
  04/07/26
.
animeboi
  04/07/26
Cr. Article is propaganda
peace missile
  04/07/26
...
,.,.;',
  04/07/26
Work hard, put dorito on table and what he do? He price hike
cannon
  04/07/26
...
Woah Cr friend!
  04/07/26
...
chilmata
  04/07/26
...
Surfeando las estrellas
  04/07/26
One of the best Dorito threads on xo in years. Can't wait f...
Woah Cr friend!
  04/07/26
SNAP Doritos as Moral Hazard No Longer tp
,.,.;',
  04/07/26
LMAO they kept the prices high to try to claw back the money...
Diamond Dallas Chad
  04/07/26


Poast new message in this thread



Reply Favorite

Date: April 7th, 2026 1:42 PM
Author: chilmata

https://www.detroitnews.com/story/business/2026/04/07/doritos-at-7-a-bag-ended-up-costing-pepsico-billions/89497462007/

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2),#49800547)



Reply Favorite

Date: April 7th, 2026 1:43 PM
Author: may his bones be crushed

why tf do u have a paid subscription to the detroit news

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2),#49800549)



Reply Favorite

Date: April 7th, 2026 1:43 PM
Author: chilmata

I don't, that's weird, it came up for free for me the first time, now its paywalled.

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2),#49800553)



Reply Favorite

Date: April 7th, 2026 1:44 PM
Author: chilmata

https://nypost.com/2026/04/07/business/how-7-doritos-triggered-a-billion-dollar-disaster-for-pepsico/

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2),#49800556)



Reply Favorite

Date: April 7th, 2026 1:43 PM
Author: Judas Jones

As a true baller, I don't even check the price before I buy a bag of doritos.

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2),#49800552)



Reply Favorite

Date: April 7th, 2026 1:50 PM
Author: may his bones be crushed

weird i was wondering who tf buys this shit to begin with

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2),#49800566)



Reply Favorite

Date: April 7th, 2026 1:44 PM
Author: AZNgirl telling AZNmen Your Civilization Will Die

rofl i just bought a dorittos bag in india and it was like .33 cents



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2),#49800555)



Reply Favorite

Date: April 7th, 2026 1:45 PM
Author: cooked unc

PepsiCo expected the luxury prole dry snack space to expand

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2),#49800557)



Reply Favorite

Date: April 7th, 2026 1:49 PM
Author: Woah Cr friend!

When I was in 5th grade our little league team won the championship so we rented out a water park and they had like infinite bags of doritos for us, we were throwing them into each others mouths. One kid crushed an entire bag of cool ranch into dust and then poured it into his mouth and ate the whole bag that way. Felt like a Roman emperor. Probably cost like $200 bucks for the whole day back then now that would be thousands of dollars in chips alone

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2),#49800563)



Reply Favorite

Date: April 7th, 2026 2:25 PM
Author: Nazca Redlines



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2),#49800687)



Reply Favorite

Date: April 7th, 2026 4:00 PM
Author: Surfeando las estrellas



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2),#49801017)



Reply Favorite

Date: April 7th, 2026 1:52 PM
Author: Woah Cr friend!

It was all just ethnic people buying these with SNAP huh? Haven't seen a normal middle class white eat doritos in 20+ years. Biden allowed 20 million new Doritos customers into the USA unvetted

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2),#49800574)



Reply Favorite

Date: April 7th, 2026 2:37 PM
Author: animeboi (.)

I like dorito and have a small bag occasionally (i'm white).

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2),#49800721)



Reply Favorite

Date: April 7th, 2026 3:59 PM
Author: Surfeando las estrellas

(i'm white) tp

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2),#49801016)



Reply Favorite

Date: April 7th, 2026 1:54 PM
Author: Woah Cr friend!

"As of March, Amar Singh, its owner, said he hadn’t yet noticed an increase in sales. There, a large bag of Ruffles was selling for $5.49, down 80 cents."

Ruffles are disgusting, so greasy you're just eating crunchy canola oil. Apex tier goysnack

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2),#49800581)



Reply Favorite

Date: April 7th, 2026 2:27 PM
Author: Nazca Redlines

They're fantastic with french onion dip.

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2),#49800691)



Reply Favorite

Date: April 7th, 2026 1:58 PM
Author: Big Clique Energy

At my supermarket recently there was a sign that said Doritos New Low Price and it was like $5.50 or $6. How the hell is that a low price? I guess it is relatively now.

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2),#49800594)



Reply Favorite

Date: April 7th, 2026 2:01 PM
Author: Woah Cr friend!

Thats crazy it feels like $2-3 should be the price for this shit. They probably still have insane margins at that level. You can still get those yellow corn mexican chips for like $2

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2),#49800600)



Reply Favorite

Date: April 7th, 2026 2:04 PM
Author: chilmata

I was a little surprised to see that Wal-Mart executives are actually having meetings with Pepsi executives about cutting their prices and then Pepsi, rather than saying, yeah, $7 is kind of high, doubles down, Wal-Mart decreases their shelf space which, you would think, would maybe have an impact. Nope. Fuck Pepsi. They deserve to burn.

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2),#49800603)



Reply Favorite

Date: April 7th, 2026 2:07 PM
Author: Woah Cr friend!



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2),#49800612)



Reply Favorite

Date: April 7th, 2026 2:18 PM
Author: AZNgirl telling AZNmen Your Civilization Will Die

pepsi had indian pajeeta ceo for years and she kept prices fair

now birdshit beaner ceo and he slap

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2),#49800658)



Reply Favorite

Date: April 7th, 2026 3:56 PM
Author: regional source (No Future)



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2),#49801002)



Reply Favorite

Date: April 7th, 2026 3:59 PM
Author: Surfeando las estrellas



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2),#49801011)



Reply Favorite

Date: April 7th, 2026 2:20 PM
Author: Big Clique Energy

Exactly. It’s corn, oil, salt, and various flavorings. Doritos should only cost maybe a dollar more than plain $2 corn chips. Greedy motherfuckers, I hope they killed their brand for good.

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2),#49800675)



Reply Favorite

Date: April 7th, 2026 2:46 PM
Author: chilmata



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2),#49800761)



Reply Favorite

Date: April 7th, 2026 2:28 PM
Author: .,.,.,.,.,...,.,,.,,.....,.,..,.,,...,.,.,,...,.


it's because SNAP & EBT no longer pay for Doritos

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2),#49800695)



Reply Favorite

Date: April 7th, 2026 2:37 PM
Author: animeboi (.)

.

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2),#49800722)



Reply Favorite

Date: April 7th, 2026 2:54 PM
Author: peace missile

Cr. Article is propaganda

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2),#49800797)



Reply Favorite

Date: April 7th, 2026 3:58 PM
Author: ,.,.;',



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2),#49801010)



Reply Favorite

Date: April 7th, 2026 2:43 PM
Author: cannon

Work hard, put dorito on table and what he do? He price hike

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2),#49800746)



Reply Favorite

Date: April 7th, 2026 3:22 PM
Author: Woah Cr friend!



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2),#49800884)



Reply Favorite

Date: April 7th, 2026 3:31 PM
Author: chilmata



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2),#49800914)



Reply Favorite

Date: April 7th, 2026 3:59 PM
Author: Surfeando las estrellas



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2),#49801014)



Reply Favorite

Date: April 7th, 2026 3:23 PM
Author: Woah Cr friend!

One of the best Dorito threads on xo in years. Can't wait for doodikoff to weigh in.

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2),#49800886)



Reply Favorite

Date: April 7th, 2026 3:59 PM
Author: ,.,.;',

SNAP Doritos as Moral Hazard No Longer tp

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2),#49801015)



Reply Favorite

Date: April 7th, 2026 5:37 PM
Author: Diamond Dallas Chad

LMAO they kept the prices high to try to claw back the money they spent opening a new fast-casual restaurant chain: "Lay's"

---------

>>>>At PepsiCo’s headquarters in New York, Laguarta’s mind was on other priorities too. Americans were increasingly choosing healthier options. Laguarta pushed the company to lean harder into more protein and fiber-rich foods, which tend to cost even more than chips. He was also working on opening a Lay’s-branded restaurant in Spain.

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2),#49801454)