\
  The most prestigious law school admissions discussion board in the world.
BackRefresh Options Favorite

Breaking: Pepsi Co., finally realizes $7 for a bag of Doritos is too much

https://www.detroitnews.com/story/business/2026/04/07/dorito...
Canary hot station
  04/07/26
why tf do u have a paid subscription to the detroit news
puce soggy state
  04/07/26
I don't, that's weird, it came up for free for me the first ...
Canary hot station
  04/07/26
https://nypost.com/2026/04/07/business/how-7-doritos-trigger...
Canary hot station
  04/07/26
Don't be mean to the 2nd best newspaper in the Paris of the ...
marvelous ticket booth lettuce
  04/07/26
...
Supple seedy therapy
  04/07/26
As a true baller, I don't even check the price before I buy ...
mint naked theater stage
  04/07/26
weird i was wondering who tf buys this shit to begin with
puce soggy state
  04/07/26
rofl i just bought a dorittos bag in india and it was like ....
Adventurous mildly autistic stead
  04/07/26
PepsiCo expected the luxury prole dry snack space to expand
pearl wagecucks chad
  04/07/26
When I was in 5th grade our little league team won the champ...
Claret Pit Sneaky Criminal
  04/07/26
...
swashbuckling haunted graveyard pistol
  04/07/26
...
Supple seedy therapy
  04/07/26
...
Wonderful Bipolar Heaven Jap
  04/07/26
...
Supple seedy therapy
  04/07/26
thousands of dollars in chips: comped
thriller yapping center clown
  04/07/26
Okay, I lol’d
Supple seedy therapy
  04/07/26
It was all just ethnic people buying these with SNAP huh? Ha...
Claret Pit Sneaky Criminal
  04/07/26
I like dorito and have a small bag occasionally (i'm white).
Talented travel guidebook
  04/07/26
(i'm white) tp
Supple seedy therapy
  04/07/26
"As of March, Amar Singh, its owner, said he hadn&rsquo...
Claret Pit Sneaky Criminal
  04/07/26
They're fantastic with french onion dip.
swashbuckling haunted graveyard pistol
  04/07/26
At my supermarket recently there was a sign that said Dorito...
Startled Dysfunction
  04/07/26
Thats crazy it feels like $2-3 should be the price for this ...
Claret Pit Sneaky Criminal
  04/07/26
I was a little surprised to see that Wal-Mart executives are...
Canary hot station
  04/07/26
...
Claret Pit Sneaky Criminal
  04/07/26
pepsi had indian pajeeta ceo for years and she kept prices f...
Adventurous mildly autistic stead
  04/07/26
...
Chocolate Toaster Site
  04/07/26
...
Supple seedy therapy
  04/07/26
My friend's dad banged her, used to talk about it all the ti...
mind-boggling school
  04/07/26
Buddy of mine hooking up with tbf tp, tp
Supple seedy therapy
  04/07/26
Exactly. It’s corn, oil, salt, and various flavorings....
Startled Dysfunction
  04/07/26
...
Canary hot station
  04/07/26
it's because SNAP & EBT no longer pay for Doritos
cerebral garrison
  04/07/26
.
Talented travel guidebook
  04/07/26
Cr. Article is propaganda
azure mewling mediation forum
  04/07/26
...
Wild factory reset button
  04/07/26
Work hard, put dorito on table and what he do? He price hike
Buff Exciting Hairy Legs Corner
  04/07/26
...
Claret Pit Sneaky Criminal
  04/07/26
...
Canary hot station
  04/07/26
...
Supple seedy therapy
  04/07/26
...
vibrant piazza gay wizard
  04/08/26
One of the best Dorito threads on xo in years. Can't wait f...
Claret Pit Sneaky Criminal
  04/07/26
...
Wonderful Bipolar Heaven Jap
  04/07/26
...
Supple seedy therapy
  04/07/26
Amazing article and thread, and good news Doritos are my...
pungent at-the-ready turdskin
  04/07/26
180
Claret Pit Sneaky Criminal
  04/08/26
...
Wonderful Bipolar Heaven Jap
  04/08/26
I respect your Doritos knowledge but Sweet Spicy Chili blows...
Startled Dysfunction
  04/08/26
WRONG. Salsa Verde is clearly the GOAT POTUS of dorito.
Talented travel guidebook
  04/08/26
I don’t think I’ve ever even seen those. I&rsquo...
Startled Dysfunction
  04/08/26
SNAP Doritos as Moral Hazard No Longer tp
Wild factory reset button
  04/07/26
LMAO they kept the prices high to try to claw back the money...
narrow-minded blue pocket flask
  04/07/26
Not flame. https://www.pepsico.com/newsroom/press-release...
Canary hot station
  04/07/26
...
Wonderful Bipolar Heaven Jap
  04/07/26
...
Claret Pit Sneaky Criminal
  04/07/26
wtf
puce soggy state
  04/07/26
...
Supple seedy therapy
  04/07/26
...
deranged native
  04/07/26
Doritos are absolutely satanic. What the fuck kind of "...
submissive locale roommate
  04/07/26
Chinese takeout food. Doritos are worse tho because at least...
marvelous ticket booth lettuce
  04/07/26
...
Supple seedy therapy
  04/07/26
???
pungent at-the-ready turdskin
  04/07/26
? a bag of Doritos from the gas station is like 230 calorie...
cerebral garrison
  04/07/26
My mixed son loves cool ranch doritos and we buy him the &qu...
chilmata
  04/12/26
*opens story about mindless corporate greed* *14 1990s era ...
,,...,..,.......,..,......,.......,..,.,,
  04/12/26


Poast new message in this thread



Reply Favorite

Date: April 7th, 2026 1:42 PM
Author: Canary hot station

https://www.detroitnews.com/story/business/2026/04/07/doritos-at-7-a-bag-ended-up-costing-pepsico-billions/89497462007/

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2),#49800547)



Reply Favorite

Date: April 7th, 2026 1:43 PM
Author: puce soggy state

why tf do u have a paid subscription to the detroit news

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2),#49800549)



Reply Favorite

Date: April 7th, 2026 1:43 PM
Author: Canary hot station

I don't, that's weird, it came up for free for me the first time, now its paywalled.

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2),#49800553)



Reply Favorite

Date: April 7th, 2026 1:44 PM
Author: Canary hot station

https://nypost.com/2026/04/07/business/how-7-doritos-triggered-a-billion-dollar-disaster-for-pepsico/

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2),#49800556)



Reply Favorite

Date: April 7th, 2026 8:19 PM
Author: marvelous ticket booth lettuce

Don't be mean to the 2nd best newspaper in the Paris of the west

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2),#49802061)



Reply Favorite

Date: April 7th, 2026 8:27 PM
Author: Supple seedy therapy



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2),#49802092)



Reply Favorite

Date: April 7th, 2026 1:43 PM
Author: mint naked theater stage

As a true baller, I don't even check the price before I buy a bag of doritos.

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2),#49800552)



Reply Favorite

Date: April 7th, 2026 1:50 PM
Author: puce soggy state

weird i was wondering who tf buys this shit to begin with

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2),#49800566)



Reply Favorite

Date: April 7th, 2026 1:44 PM
Author: Adventurous mildly autistic stead

rofl i just bought a dorittos bag in india and it was like .33 cents



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2),#49800555)



Reply Favorite

Date: April 7th, 2026 1:45 PM
Author: pearl wagecucks chad

PepsiCo expected the luxury prole dry snack space to expand

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2),#49800557)



Reply Favorite

Date: April 7th, 2026 1:49 PM
Author: Claret Pit Sneaky Criminal

When I was in 5th grade our little league team won the championship so we rented out a water park and they had like infinite bags of doritos for us, we were throwing them into each others mouths. One kid crushed an entire bag of cool ranch into dust and then poured it into his mouth and ate the whole bag that way. Felt like a Roman emperor. Probably cost like $200 bucks for the whole day back then now that would be thousands of dollars in chips alone

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2),#49800563)



Reply Favorite

Date: April 7th, 2026 2:25 PM
Author: swashbuckling haunted graveyard pistol



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2),#49800687)



Reply Favorite

Date: April 7th, 2026 4:00 PM
Author: Supple seedy therapy



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2),#49801017)



Reply Favorite

Date: April 7th, 2026 7:18 PM
Author: Wonderful Bipolar Heaven Jap



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2),#49801853)



Reply Favorite

Date: April 7th, 2026 8:15 PM
Author: Supple seedy therapy



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2),#49802047)



Reply Favorite

Date: April 7th, 2026 9:17 PM
Author: thriller yapping center clown

thousands of dollars in chips: comped

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2),#49802295)



Reply Favorite

Date: April 7th, 2026 9:17 PM
Author: Supple seedy therapy

Okay, I lol’d

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2),#49802301)



Reply Favorite

Date: April 7th, 2026 1:52 PM
Author: Claret Pit Sneaky Criminal

It was all just ethnic people buying these with SNAP huh? Haven't seen a normal middle class white eat doritos in 20+ years. Biden allowed 20 million new Doritos customers into the USA unvetted

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2),#49800574)



Reply Favorite

Date: April 7th, 2026 2:37 PM
Author: Talented travel guidebook

I like dorito and have a small bag occasionally (i'm white).

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2),#49800721)



Reply Favorite

Date: April 7th, 2026 3:59 PM
Author: Supple seedy therapy

(i'm white) tp

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2),#49801016)



Reply Favorite

Date: April 7th, 2026 1:54 PM
Author: Claret Pit Sneaky Criminal

"As of March, Amar Singh, its owner, said he hadn’t yet noticed an increase in sales. There, a large bag of Ruffles was selling for $5.49, down 80 cents."

Ruffles are disgusting, so greasy you're just eating crunchy canola oil. Apex tier goysnack

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2),#49800581)



Reply Favorite

Date: April 7th, 2026 2:27 PM
Author: swashbuckling haunted graveyard pistol

They're fantastic with french onion dip.

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2),#49800691)



Reply Favorite

Date: April 7th, 2026 1:58 PM
Author: Startled Dysfunction

At my supermarket recently there was a sign that said Doritos New Low Price and it was like $5.50 or $6. How the hell is that a low price? I guess it is relatively now.

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2),#49800594)



Reply Favorite

Date: April 7th, 2026 2:01 PM
Author: Claret Pit Sneaky Criminal

Thats crazy it feels like $2-3 should be the price for this shit. They probably still have insane margins at that level. You can still get those yellow corn mexican chips for like $2

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2),#49800600)



Reply Favorite

Date: April 7th, 2026 2:04 PM
Author: Canary hot station

I was a little surprised to see that Wal-Mart executives are actually having meetings with Pepsi executives about cutting their prices and then Pepsi, rather than saying, yeah, $7 is kind of high, doubles down, Wal-Mart decreases their shelf space which, you would think, would maybe have an impact. Nope. Fuck Pepsi. They deserve to burn.

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2),#49800603)



Reply Favorite

Date: April 7th, 2026 2:07 PM
Author: Claret Pit Sneaky Criminal



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2),#49800612)



Reply Favorite

Date: April 7th, 2026 2:18 PM
Author: Adventurous mildly autistic stead

pepsi had indian pajeeta ceo for years and she kept prices fair

now birdshit beaner ceo and he slap

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2),#49800658)



Reply Favorite

Date: April 7th, 2026 3:56 PM
Author: Chocolate Toaster Site



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2),#49801002)



Reply Favorite

Date: April 7th, 2026 3:59 PM
Author: Supple seedy therapy



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2),#49801011)



Reply Favorite

Date: April 7th, 2026 8:15 PM
Author: mind-boggling school

My friend's dad banged her, used to talk about it all the time

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2),#49802045)



Reply Favorite

Date: April 7th, 2026 8:16 PM
Author: Supple seedy therapy

Buddy of mine hooking up with tbf tp, tp

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2),#49802048)



Reply Favorite

Date: April 7th, 2026 2:20 PM
Author: Startled Dysfunction

Exactly. It’s corn, oil, salt, and various flavorings. Doritos should only cost maybe a dollar more than plain $2 corn chips. Greedy motherfuckers, I hope they killed their brand for good.

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2),#49800675)



Reply Favorite

Date: April 7th, 2026 2:46 PM
Author: Canary hot station



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2),#49800761)



Reply Favorite

Date: April 7th, 2026 2:28 PM
Author: cerebral garrison

it's because SNAP & EBT no longer pay for Doritos

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2),#49800695)



Reply Favorite

Date: April 7th, 2026 2:37 PM
Author: Talented travel guidebook

.

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2),#49800722)



Reply Favorite

Date: April 7th, 2026 2:54 PM
Author: azure mewling mediation forum

Cr. Article is propaganda

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2),#49800797)



Reply Favorite

Date: April 7th, 2026 3:58 PM
Author: Wild factory reset button



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2),#49801010)



Reply Favorite

Date: April 7th, 2026 2:43 PM
Author: Buff Exciting Hairy Legs Corner

Work hard, put dorito on table and what he do? He price hike

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2),#49800746)



Reply Favorite

Date: April 7th, 2026 3:22 PM
Author: Claret Pit Sneaky Criminal



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2),#49800884)



Reply Favorite

Date: April 7th, 2026 3:31 PM
Author: Canary hot station



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2),#49800914)



Reply Favorite

Date: April 7th, 2026 3:59 PM
Author: Supple seedy therapy



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2),#49801014)



Reply Favorite

Date: April 8th, 2026 4:17 PM
Author: vibrant piazza gay wizard



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2),#49804628)



Reply Favorite

Date: April 7th, 2026 3:23 PM
Author: Claret Pit Sneaky Criminal

One of the best Dorito threads on xo in years. Can't wait for doodikoff to weigh in.

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2),#49800886)



Reply Favorite

Date: April 7th, 2026 7:18 PM
Author: Wonderful Bipolar Heaven Jap



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2),#49801855)



Reply Favorite

Date: April 7th, 2026 8:16 PM
Author: Supple seedy therapy



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2),#49802049)



Reply Favorite

Date: April 7th, 2026 10:16 PM
Author: pungent at-the-ready turdskin

Amazing article and thread, and good news

Doritos are my favorite food on earth and that is not flame. I always have 4-6 bags of Doritos in my pantry - in fact right now I have five and just opened one this evening. Love them

3/4 of the time nacho cheese, 1/4 of the time cool ranch.

Yeah $7 a bag is shitty and I’ve posted about that for years. I still buy them but proles won’t.

I usually buy their “4 for $10’ deals and buy like 8 bags for $20

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2),#49802506)



Reply Favorite

Date: April 8th, 2026 12:42 PM
Author: Claret Pit Sneaky Criminal

180

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2),#49803811)



Reply Favorite

Date: April 8th, 2026 3:37 PM
Author: Wonderful Bipolar Heaven Jap



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2),#49804531)



Reply Favorite

Date: April 8th, 2026 2:33 PM
Author: Startled Dysfunction

I respect your Doritos knowledge but Sweet Spicy Chili blows away nacho cheese and cool ranch. I don’t know why anyone would ever have any other flavor if SSC is available.

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2),#49804269)



Reply Favorite

Date: April 8th, 2026 2:35 PM
Author: Talented travel guidebook

WRONG. Salsa Verde is clearly the GOAT POTUS of dorito.

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2),#49804279)



Reply Favorite

Date: April 8th, 2026 2:37 PM
Author: Startled Dysfunction

I don’t think I’ve ever even seen those. I’ll be looking for them now. I am highly doubtful anything can supplant SSC though.

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2),#49804284)



Reply Favorite

Date: April 7th, 2026 3:59 PM
Author: Wild factory reset button

SNAP Doritos as Moral Hazard No Longer tp

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2),#49801015)



Reply Favorite

Date: April 7th, 2026 5:37 PM
Author: narrow-minded blue pocket flask

LMAO they kept the prices high to try to claw back the money they spent opening a new fast-casual restaurant chain: "Lay's." 180 not flame

---------

>>>>At PepsiCo’s headquarters in New York, Laguarta’s mind was on other priorities too. Americans were increasingly choosing healthier options. Laguarta pushed the company to lean harder into more protein and fiber-rich foods, which tend to cost even more than chips. He was also working on opening a Lay’s-branded restaurant in Spain.

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2),#49801454)



Reply Favorite

Date: April 7th, 2026 5:50 PM
Author: Canary hot station

Not flame.

https://www.pepsico.com/newsroom/press-releases/2026/pepsico-launches-pilla-tortilla-the-first-ever-lays-restaurant-opening-in-spain

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2),#49801482)



Reply Favorite

Date: April 7th, 2026 7:18 PM
Author: Wonderful Bipolar Heaven Jap



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2),#49801851)



Reply Favorite

Date: April 7th, 2026 7:30 PM
Author: Claret Pit Sneaky Criminal



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2),#49801899)



Reply Favorite

Date: April 7th, 2026 7:36 PM
Author: puce soggy state

wtf

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2),#49801930)



Reply Favorite

Date: April 7th, 2026 8:16 PM
Author: Supple seedy therapy



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2),#49802051)



Reply Favorite

Date: April 7th, 2026 9:27 PM
Author: deranged native



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2),#49802344)



Reply Favorite

Date: April 7th, 2026 8:19 PM
Author: submissive locale roommate

Doritos are absolutely satanic. What the fuck kind of "food" can you otherwise eat an entire day's worth of calories and not even feel full?

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2),#49802065)



Reply Favorite

Date: April 7th, 2026 8:21 PM
Author: marvelous ticket booth lettuce

Chinese takeout food. Doritos are worse tho because at least Chinese takeout is delicious.

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2),#49802068)



Reply Favorite

Date: April 7th, 2026 8:27 PM
Author: Supple seedy therapy



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2),#49802094)



Reply Favorite

Date: April 7th, 2026 10:18 PM
Author: pungent at-the-ready turdskin

???

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2),#49802512)



Reply Favorite

Date: April 7th, 2026 8:30 PM
Author: cerebral garrison

?

a bag of Doritos from the gas station is like 230 calories

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2),#49802103)



Reply Favorite

Date: April 12th, 2026 12:54 PM
Author: chilmata

My mixed son loves cool ranch doritos and we buy him the "no dye". In Wal-mart yesterday the bag has the price $5.49 stamped on it, but on the wal-mart shelf, the price was slashed to $3.79.

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2),#49812395)



Reply Favorite

Date: April 12th, 2026 1:01 PM
Author: ,,...,..,.......,..,......,.......,..,.,,


*opens story about mindless corporate greed*

*14 1990s era pop-up ads crash web page making it unreadable*

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2),#49812400)