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Breaking: Pepsi Co., finally realizes $7 for a bag of Doritos is too much

https://www.detroitnews.com/story/business/2026/04/07/dorito...
Curious Greedy Striped Hyena Kitty
  04/07/26
why tf do u have a paid subscription to the detroit news
sapphire swashbuckling resort
  04/07/26
I don't, that's weird, it came up for free for me the first ...
Curious Greedy Striped Hyena Kitty
  04/07/26
https://nypost.com/2026/04/07/business/how-7-doritos-trigger...
Curious Greedy Striped Hyena Kitty
  04/07/26
Don't be mean to the 2nd best newspaper in the Paris of the ...
Cracking slate bbw jewess
  04/07/26
...
sepia dopamine
  04/07/26
As a true baller, I don't even check the price before I buy ...
buck-toothed useless gaming laptop multi-billionaire
  04/07/26
weird i was wondering who tf buys this shit to begin with
sapphire swashbuckling resort
  04/07/26
rofl i just bought a dorittos bag in india and it was like ....
unhinged parlor
  04/07/26
PepsiCo expected the luxury prole dry snack space to expand
Histrionic Death Wish Base
  04/07/26
When I was in 5th grade our little league team won the champ...
Sickened rebellious parlour
  04/07/26
...
motley spot
  04/07/26
...
sepia dopamine
  04/07/26
...
Underhanded lascivious university
  04/07/26
...
sepia dopamine
  04/07/26
thousands of dollars in chips: comped
provocative flushed ape lodge
  04/07/26
Okay, I lol’d
sepia dopamine
  04/07/26
It was all just ethnic people buying these with SNAP huh? Ha...
Sickened rebellious parlour
  04/07/26
I like dorito and have a small bag occasionally (i'm white).
Vengeful site
  04/07/26
(i'm white) tp
sepia dopamine
  04/07/26
"As of March, Amar Singh, its owner, said he hadn&rsquo...
Sickened rebellious parlour
  04/07/26
They're fantastic with french onion dip.
motley spot
  04/07/26
At my supermarket recently there was a sign that said Dorito...
godawful main people deer antler
  04/07/26
Thats crazy it feels like $2-3 should be the price for this ...
Sickened rebellious parlour
  04/07/26
I was a little surprised to see that Wal-Mart executives are...
Curious Greedy Striped Hyena Kitty
  04/07/26
...
Sickened rebellious parlour
  04/07/26
pepsi had indian pajeeta ceo for years and she kept prices f...
unhinged parlor
  04/07/26
...
spectacular bronze fortuitous meteor
  04/07/26
...
sepia dopamine
  04/07/26
My friend's dad banged her, used to talk about it all the ti...
blathering station ratface
  04/07/26
Buddy of mine hooking up with tbf tp, tp
sepia dopamine
  04/07/26
Exactly. It’s corn, oil, salt, and various flavorings....
godawful main people deer antler
  04/07/26
...
Curious Greedy Striped Hyena Kitty
  04/07/26
it's because SNAP & EBT no longer pay for Doritos
Boyish factory reset button forum
  04/07/26
.
Vengeful site
  04/07/26
Cr. Article is propaganda
Offensive Theater Stage
  04/07/26
...
submissive cerise step-uncle's house
  04/07/26
Work hard, put dorito on table and what he do? He price hike
Wonderful seedy sound barrier
  04/07/26
...
Sickened rebellious parlour
  04/07/26
...
Curious Greedy Striped Hyena Kitty
  04/07/26
...
sepia dopamine
  04/07/26
...
mind-boggling cyan area
  04/08/26
One of the best Dorito threads on xo in years. Can't wait f...
Sickened rebellious parlour
  04/07/26
...
Underhanded lascivious university
  04/07/26
...
sepia dopamine
  04/07/26
Amazing article and thread, and good news Doritos are my...
violet tanning salon
  04/07/26
180
Sickened rebellious parlour
  04/08/26
...
Underhanded lascivious university
  04/08/26
I respect your Doritos knowledge but Sweet Spicy Chili blows...
godawful main people deer antler
  04/08/26
WRONG. Salsa Verde is clearly the GOAT POTUS of dorito.
Vengeful site
  04/08/26
I don’t think I’ve ever even seen those. I&rsquo...
godawful main people deer antler
  04/08/26
SNAP Doritos as Moral Hazard No Longer tp
submissive cerise step-uncle's house
  04/07/26
LMAO they kept the prices high to try to claw back the money...
razzle mentally impaired center dysfunction
  04/07/26
Not flame. https://www.pepsico.com/newsroom/press-release...
Curious Greedy Striped Hyena Kitty
  04/07/26
...
Underhanded lascivious university
  04/07/26
...
Sickened rebellious parlour
  04/07/26
wtf
sapphire swashbuckling resort
  04/07/26
...
sepia dopamine
  04/07/26
...
stimulating pervert headpube
  04/07/26
Doritos are absolutely satanic. What the fuck kind of "...
Impressive big native weed whacker
  04/07/26
Chinese takeout food. Doritos are worse tho because at least...
Cracking slate bbw jewess
  04/07/26
...
sepia dopamine
  04/07/26
???
violet tanning salon
  04/07/26
? a bag of Doritos from the gas station is like 230 calorie...
Boyish factory reset button forum
  04/07/26
My mixed son loves cool ranch doritos and we buy him the &qu...
chilmata
  04/12/26
*opens story about mindless corporate greed* *14 1990s era ...
,,...,..,.......,..,......,.......,..,.,,
  04/12/26


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Reply Favorite

Date: April 7th, 2026 1:42 PM
Author: Curious Greedy Striped Hyena Kitty

https://www.detroitnews.com/story/business/2026/04/07/doritos-at-7-a-bag-ended-up-costing-pepsico-billions/89497462007/

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2).#49800547)



Reply Favorite

Date: April 7th, 2026 1:43 PM
Author: sapphire swashbuckling resort

why tf do u have a paid subscription to the detroit news

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2).#49800549)



Reply Favorite

Date: April 7th, 2026 1:43 PM
Author: Curious Greedy Striped Hyena Kitty

I don't, that's weird, it came up for free for me the first time, now its paywalled.

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2).#49800553)



Reply Favorite

Date: April 7th, 2026 1:44 PM
Author: Curious Greedy Striped Hyena Kitty

https://nypost.com/2026/04/07/business/how-7-doritos-triggered-a-billion-dollar-disaster-for-pepsico/

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2).#49800556)



Reply Favorite

Date: April 7th, 2026 8:19 PM
Author: Cracking slate bbw jewess

Don't be mean to the 2nd best newspaper in the Paris of the west

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2).#49802061)



Reply Favorite

Date: April 7th, 2026 8:27 PM
Author: sepia dopamine



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2).#49802092)



Reply Favorite

Date: April 7th, 2026 1:43 PM
Author: buck-toothed useless gaming laptop multi-billionaire

As a true baller, I don't even check the price before I buy a bag of doritos.

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2).#49800552)



Reply Favorite

Date: April 7th, 2026 1:50 PM
Author: sapphire swashbuckling resort

weird i was wondering who tf buys this shit to begin with

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2).#49800566)



Reply Favorite

Date: April 7th, 2026 1:44 PM
Author: unhinged parlor

rofl i just bought a dorittos bag in india and it was like .33 cents



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2).#49800555)



Reply Favorite

Date: April 7th, 2026 1:45 PM
Author: Histrionic Death Wish Base

PepsiCo expected the luxury prole dry snack space to expand

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2).#49800557)



Reply Favorite

Date: April 7th, 2026 1:49 PM
Author: Sickened rebellious parlour

When I was in 5th grade our little league team won the championship so we rented out a water park and they had like infinite bags of doritos for us, we were throwing them into each others mouths. One kid crushed an entire bag of cool ranch into dust and then poured it into his mouth and ate the whole bag that way. Felt like a Roman emperor. Probably cost like $200 bucks for the whole day back then now that would be thousands of dollars in chips alone

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2).#49800563)



Reply Favorite

Date: April 7th, 2026 2:25 PM
Author: motley spot



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2).#49800687)



Reply Favorite

Date: April 7th, 2026 4:00 PM
Author: sepia dopamine



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2).#49801017)



Reply Favorite

Date: April 7th, 2026 7:18 PM
Author: Underhanded lascivious university



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2).#49801853)



Reply Favorite

Date: April 7th, 2026 8:15 PM
Author: sepia dopamine



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2).#49802047)



Reply Favorite

Date: April 7th, 2026 9:17 PM
Author: provocative flushed ape lodge

thousands of dollars in chips: comped

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2).#49802295)



Reply Favorite

Date: April 7th, 2026 9:17 PM
Author: sepia dopamine

Okay, I lol’d

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2).#49802301)



Reply Favorite

Date: April 7th, 2026 1:52 PM
Author: Sickened rebellious parlour

It was all just ethnic people buying these with SNAP huh? Haven't seen a normal middle class white eat doritos in 20+ years. Biden allowed 20 million new Doritos customers into the USA unvetted

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2).#49800574)



Reply Favorite

Date: April 7th, 2026 2:37 PM
Author: Vengeful site

I like dorito and have a small bag occasionally (i'm white).

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2).#49800721)



Reply Favorite

Date: April 7th, 2026 3:59 PM
Author: sepia dopamine

(i'm white) tp

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2).#49801016)



Reply Favorite

Date: April 7th, 2026 1:54 PM
Author: Sickened rebellious parlour

"As of March, Amar Singh, its owner, said he hadn’t yet noticed an increase in sales. There, a large bag of Ruffles was selling for $5.49, down 80 cents."

Ruffles are disgusting, so greasy you're just eating crunchy canola oil. Apex tier goysnack

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2).#49800581)



Reply Favorite

Date: April 7th, 2026 2:27 PM
Author: motley spot

They're fantastic with french onion dip.

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2).#49800691)



Reply Favorite

Date: April 7th, 2026 1:58 PM
Author: godawful main people deer antler

At my supermarket recently there was a sign that said Doritos New Low Price and it was like $5.50 or $6. How the hell is that a low price? I guess it is relatively now.

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2).#49800594)



Reply Favorite

Date: April 7th, 2026 2:01 PM
Author: Sickened rebellious parlour

Thats crazy it feels like $2-3 should be the price for this shit. They probably still have insane margins at that level. You can still get those yellow corn mexican chips for like $2

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2).#49800600)



Reply Favorite

Date: April 7th, 2026 2:04 PM
Author: Curious Greedy Striped Hyena Kitty

I was a little surprised to see that Wal-Mart executives are actually having meetings with Pepsi executives about cutting their prices and then Pepsi, rather than saying, yeah, $7 is kind of high, doubles down, Wal-Mart decreases their shelf space which, you would think, would maybe have an impact. Nope. Fuck Pepsi. They deserve to burn.

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2).#49800603)



Reply Favorite

Date: April 7th, 2026 2:07 PM
Author: Sickened rebellious parlour



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2).#49800612)



Reply Favorite

Date: April 7th, 2026 2:18 PM
Author: unhinged parlor

pepsi had indian pajeeta ceo for years and she kept prices fair

now birdshit beaner ceo and he slap

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2).#49800658)



Reply Favorite

Date: April 7th, 2026 3:56 PM
Author: spectacular bronze fortuitous meteor



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2).#49801002)



Reply Favorite

Date: April 7th, 2026 3:59 PM
Author: sepia dopamine



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2).#49801011)



Reply Favorite

Date: April 7th, 2026 8:15 PM
Author: blathering station ratface

My friend's dad banged her, used to talk about it all the time

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2).#49802045)



Reply Favorite

Date: April 7th, 2026 8:16 PM
Author: sepia dopamine

Buddy of mine hooking up with tbf tp, tp

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2).#49802048)



Reply Favorite

Date: April 7th, 2026 2:20 PM
Author: godawful main people deer antler

Exactly. It’s corn, oil, salt, and various flavorings. Doritos should only cost maybe a dollar more than plain $2 corn chips. Greedy motherfuckers, I hope they killed their brand for good.

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2).#49800675)



Reply Favorite

Date: April 7th, 2026 2:46 PM
Author: Curious Greedy Striped Hyena Kitty



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2).#49800761)



Reply Favorite

Date: April 7th, 2026 2:28 PM
Author: Boyish factory reset button forum

it's because SNAP & EBT no longer pay for Doritos

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2).#49800695)



Reply Favorite

Date: April 7th, 2026 2:37 PM
Author: Vengeful site

.

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2).#49800722)



Reply Favorite

Date: April 7th, 2026 2:54 PM
Author: Offensive Theater Stage

Cr. Article is propaganda

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2).#49800797)



Reply Favorite

Date: April 7th, 2026 3:58 PM
Author: submissive cerise step-uncle's house



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2).#49801010)



Reply Favorite

Date: April 7th, 2026 2:43 PM
Author: Wonderful seedy sound barrier

Work hard, put dorito on table and what he do? He price hike

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2).#49800746)



Reply Favorite

Date: April 7th, 2026 3:22 PM
Author: Sickened rebellious parlour



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2).#49800884)



Reply Favorite

Date: April 7th, 2026 3:31 PM
Author: Curious Greedy Striped Hyena Kitty



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2).#49800914)



Reply Favorite

Date: April 7th, 2026 3:59 PM
Author: sepia dopamine



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2).#49801014)



Reply Favorite

Date: April 8th, 2026 4:17 PM
Author: mind-boggling cyan area



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2).#49804628)



Reply Favorite

Date: April 7th, 2026 3:23 PM
Author: Sickened rebellious parlour

One of the best Dorito threads on xo in years. Can't wait for doodikoff to weigh in.

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2).#49800886)



Reply Favorite

Date: April 7th, 2026 7:18 PM
Author: Underhanded lascivious university



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2).#49801855)



Reply Favorite

Date: April 7th, 2026 8:16 PM
Author: sepia dopamine



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2).#49802049)



Reply Favorite

Date: April 7th, 2026 10:16 PM
Author: violet tanning salon

Amazing article and thread, and good news

Doritos are my favorite food on earth and that is not flame. I always have 4-6 bags of Doritos in my pantry - in fact right now I have five and just opened one this evening. Love them

3/4 of the time nacho cheese, 1/4 of the time cool ranch.

Yeah $7 a bag is shitty and I’ve posted about that for years. I still buy them but proles won’t.

I usually buy their “4 for $10’ deals and buy like 8 bags for $20

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2).#49802506)



Reply Favorite

Date: April 8th, 2026 12:42 PM
Author: Sickened rebellious parlour

180

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2).#49803811)



Reply Favorite

Date: April 8th, 2026 3:37 PM
Author: Underhanded lascivious university



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2).#49804531)



Reply Favorite

Date: April 8th, 2026 2:33 PM
Author: godawful main people deer antler

I respect your Doritos knowledge but Sweet Spicy Chili blows away nacho cheese and cool ranch. I don’t know why anyone would ever have any other flavor if SSC is available.

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2).#49804269)



Reply Favorite

Date: April 8th, 2026 2:35 PM
Author: Vengeful site

WRONG. Salsa Verde is clearly the GOAT POTUS of dorito.

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2).#49804279)



Reply Favorite

Date: April 8th, 2026 2:37 PM
Author: godawful main people deer antler

I don’t think I’ve ever even seen those. I’ll be looking for them now. I am highly doubtful anything can supplant SSC though.

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2).#49804284)



Reply Favorite

Date: April 7th, 2026 3:59 PM
Author: submissive cerise step-uncle's house

SNAP Doritos as Moral Hazard No Longer tp

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2).#49801015)



Reply Favorite

Date: April 7th, 2026 5:37 PM
Author: razzle mentally impaired center dysfunction

LMAO they kept the prices high to try to claw back the money they spent opening a new fast-casual restaurant chain: "Lay's." 180 not flame

---------

>>>>At PepsiCo’s headquarters in New York, Laguarta’s mind was on other priorities too. Americans were increasingly choosing healthier options. Laguarta pushed the company to lean harder into more protein and fiber-rich foods, which tend to cost even more than chips. He was also working on opening a Lay’s-branded restaurant in Spain.

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2).#49801454)



Reply Favorite

Date: April 7th, 2026 5:50 PM
Author: Curious Greedy Striped Hyena Kitty

Not flame.

https://www.pepsico.com/newsroom/press-releases/2026/pepsico-launches-pilla-tortilla-the-first-ever-lays-restaurant-opening-in-spain

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2).#49801482)



Reply Favorite

Date: April 7th, 2026 7:18 PM
Author: Underhanded lascivious university



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2).#49801851)



Reply Favorite

Date: April 7th, 2026 7:30 PM
Author: Sickened rebellious parlour



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2).#49801899)



Reply Favorite

Date: April 7th, 2026 7:36 PM
Author: sapphire swashbuckling resort

wtf

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2).#49801930)



Reply Favorite

Date: April 7th, 2026 8:16 PM
Author: sepia dopamine



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2).#49802051)



Reply Favorite

Date: April 7th, 2026 9:27 PM
Author: stimulating pervert headpube



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2).#49802344)



Reply Favorite

Date: April 7th, 2026 8:19 PM
Author: Impressive big native weed whacker

Doritos are absolutely satanic. What the fuck kind of "food" can you otherwise eat an entire day's worth of calories and not even feel full?

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2).#49802065)



Reply Favorite

Date: April 7th, 2026 8:21 PM
Author: Cracking slate bbw jewess

Chinese takeout food. Doritos are worse tho because at least Chinese takeout is delicious.

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2).#49802068)



Reply Favorite

Date: April 7th, 2026 8:27 PM
Author: sepia dopamine



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2).#49802094)



Reply Favorite

Date: April 7th, 2026 10:18 PM
Author: violet tanning salon

???

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2).#49802512)



Reply Favorite

Date: April 7th, 2026 8:30 PM
Author: Boyish factory reset button forum

?

a bag of Doritos from the gas station is like 230 calories

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2).#49802103)



Reply Favorite

Date: April 12th, 2026 12:54 PM
Author: chilmata

My mixed son loves cool ranch doritos and we buy him the "no dye". In Wal-mart yesterday the bag has the price $5.49 stamped on it, but on the wal-mart shelf, the price was slashed to $3.79.

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2).#49812395)



Reply Favorite

Date: April 12th, 2026 1:01 PM
Author: ,,...,..,.......,..,......,.......,..,.,,


*opens story about mindless corporate greed*

*14 1990s era pop-up ads crash web page making it unreadable*

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2).#49812400)