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Breaking: Pepsi Co., finally realizes $7 for a bag of Doritos is too much

https://www.detroitnews.com/story/business/2026/04/07/dorito...
nighttime saffron water buffalo theater
  04/07/26
...
Frum exciting milk reading party
  04/07/26
I don't, that's weird, it came up for free for me the first ...
nighttime saffron water buffalo theater
  04/07/26
https://nypost.com/2026/04/07/business/how-7-doritos-trigger...
nighttime saffron water buffalo theater
  04/07/26
Don't be mean to the 2nd best newspaper in the Paris of the ...
Spruce codepig
  04/07/26
...
cerebral idiot
  04/07/26
As a true baller, I don't even check the price before I buy ...
Embarrassed To The Bone At-the-ready Telephone Deer Antler
  04/07/26
...
Frum exciting milk reading party
  04/07/26
rofl i just bought a dorittos bag in india and it was like ....
Ebony electric temple nowag
  04/07/26
PepsiCo expected the luxury prole dry snack space to expand
comical legal warrant
  04/07/26
When I was in 5th grade our little league team won the champ...
pea-brained erotic famous landscape painting chapel
  04/07/26
...
stirring station round eye
  04/07/26
...
cerebral idiot
  04/07/26
...
Odious state affirmative action
  04/07/26
...
cerebral idiot
  04/07/26
thousands of dollars in chips: comped
Autistic obsidian persian tattoo
  04/07/26
Okay, I lol’d
cerebral idiot
  04/07/26
It was all just ethnic people buying these with SNAP huh? Ha...
pea-brained erotic famous landscape painting chapel
  04/07/26
I like dorito and have a small bag occasionally (i'm white).
amber very tactful church incel
  04/07/26
(i'm white) tp
cerebral idiot
  04/07/26
"As of March, Amar Singh, its owner, said he hadn&rsquo...
pea-brained erotic famous landscape painting chapel
  04/07/26
They're fantastic with french onion dip.
stirring station round eye
  04/07/26
At my supermarket recently there was a sign that said Dorito...
walnut mediation
  04/07/26
Thats crazy it feels like $2-3 should be the price for this ...
pea-brained erotic famous landscape painting chapel
  04/07/26
I was a little surprised to see that Wal-Mart executives are...
nighttime saffron water buffalo theater
  04/07/26
...
pea-brained erotic famous landscape painting chapel
  04/07/26
pepsi had indian pajeeta ceo for years and she kept prices f...
Ebony electric temple nowag
  04/07/26
...
chestnut mind-boggling orchestra pit ape
  04/07/26
...
cerebral idiot
  04/07/26
My friend's dad banged her, used to talk about it all the ti...
shivering fat ankles brunch
  04/07/26
Buddy of mine hooking up with tbf tp, tp
cerebral idiot
  04/07/26
Exactly. It’s corn, oil, salt, and various flavorings....
walnut mediation
  04/07/26
...
nighttime saffron water buffalo theater
  04/07/26
it's because SNAP & EBT no longer pay for Doritos
razzmatazz national security agency legend
  04/07/26
.
amber very tactful church incel
  04/07/26
Cr. Article is propaganda
umber yarmulke institution
  04/07/26
...
Red Bat-shit-crazy Mad-dog Skullcap Blood Rage
  04/07/26
Work hard, put dorito on table and what he do? He price hike
Cerise jet-lagged jewess principal's office
  04/07/26
...
pea-brained erotic famous landscape painting chapel
  04/07/26
...
nighttime saffron water buffalo theater
  04/07/26
...
cerebral idiot
  04/07/26
...
multi-colored silver french chef
  04/08/26
One of the best Dorito threads on xo in years. Can't wait f...
pea-brained erotic famous landscape painting chapel
  04/07/26
...
Odious state affirmative action
  04/07/26
...
cerebral idiot
  04/07/26
Amazing article and thread, and good news Doritos are my...
learning disabled pale lodge turdskin
  04/07/26
180
pea-brained erotic famous landscape painting chapel
  04/08/26
...
Odious state affirmative action
  04/08/26
I respect your Doritos knowledge but Sweet Spicy Chili blows...
walnut mediation
  04/08/26
WRONG. Salsa Verde is clearly the GOAT POTUS of dorito.
amber very tactful church incel
  04/08/26
I don’t think I’ve ever even seen those. I&rsquo...
walnut mediation
  04/08/26
SNAP Doritos as Moral Hazard No Longer tp
Red Bat-shit-crazy Mad-dog Skullcap Blood Rage
  04/07/26
LMAO they kept the prices high to try to claw back the money...
Well-lubricated coffee pot
  04/07/26
Not flame. https://www.pepsico.com/newsroom/press-release...
nighttime saffron water buffalo theater
  04/07/26
...
Odious state affirmative action
  04/07/26
...
pea-brained erotic famous landscape painting chapel
  04/07/26
...
Frum exciting milk reading party
  04/07/26
...
cerebral idiot
  04/07/26
...
grizzly piazza trust fund
  04/07/26
Doritos are absolutely satanic. What the fuck kind of "...
opaque charismatic spot
  04/07/26
Chinese takeout food. Doritos are worse tho because at least...
Spruce codepig
  04/07/26
...
cerebral idiot
  04/07/26
???
learning disabled pale lodge turdskin
  04/07/26
? a bag of Doritos from the gas station is like 230 calorie...
razzmatazz national security agency legend
  04/07/26
My mixed son loves cool ranch doritos and we buy him the &qu...
nighttime saffron water buffalo theater
  04/12/26
*opens story about mindless corporate greed* *14 1990s era ...
lascivious theatre sandwich
  04/12/26


Poast new message in this thread



Reply Favorite

Date: April 7th, 2026 1:42 PM
Author: nighttime saffron water buffalo theater

https://www.detroitnews.com/story/business/2026/04/07/doritos-at-7-a-bag-ended-up-costing-pepsico-billions/89497462007/

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2/#49800547)



Reply Favorite

Date: April 7th, 2026 1:43 PM
Author: Frum exciting milk reading party



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2/#49800549)



Reply Favorite

Date: April 7th, 2026 1:43 PM
Author: nighttime saffron water buffalo theater

I don't, that's weird, it came up for free for me the first time, now its paywalled.

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2/#49800553)



Reply Favorite

Date: April 7th, 2026 1:44 PM
Author: nighttime saffron water buffalo theater

https://nypost.com/2026/04/07/business/how-7-doritos-triggered-a-billion-dollar-disaster-for-pepsico/

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2/#49800556)



Reply Favorite

Date: April 7th, 2026 8:19 PM
Author: Spruce codepig

Don't be mean to the 2nd best newspaper in the Paris of the west

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2/#49802061)



Reply Favorite

Date: April 7th, 2026 8:27 PM
Author: cerebral idiot



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2/#49802092)



Reply Favorite

Date: April 7th, 2026 1:43 PM
Author: Embarrassed To The Bone At-the-ready Telephone Deer Antler

As a true baller, I don't even check the price before I buy a bag of doritos.

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2/#49800552)



Reply Favorite

Date: April 7th, 2026 1:50 PM
Author: Frum exciting milk reading party



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2/#49800566)



Reply Favorite

Date: April 7th, 2026 1:44 PM
Author: Ebony electric temple nowag

rofl i just bought a dorittos bag in india and it was like .33 cents



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2/#49800555)



Reply Favorite

Date: April 7th, 2026 1:45 PM
Author: comical legal warrant

PepsiCo expected the luxury prole dry snack space to expand

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2/#49800557)



Reply Favorite

Date: April 7th, 2026 1:49 PM
Author: pea-brained erotic famous landscape painting chapel

When I was in 5th grade our little league team won the championship so we rented out a water park and they had like infinite bags of doritos for us, we were throwing them into each others mouths. One kid crushed an entire bag of cool ranch into dust and then poured it into his mouth and ate the whole bag that way. Felt like a Roman emperor. Probably cost like $200 bucks for the whole day back then now that would be thousands of dollars in chips alone

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2/#49800563)



Reply Favorite

Date: April 7th, 2026 2:25 PM
Author: stirring station round eye



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2/#49800687)



Reply Favorite

Date: April 7th, 2026 4:00 PM
Author: cerebral idiot



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2/#49801017)



Reply Favorite

Date: April 7th, 2026 7:18 PM
Author: Odious state affirmative action



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2/#49801853)



Reply Favorite

Date: April 7th, 2026 8:15 PM
Author: cerebral idiot



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2/#49802047)



Reply Favorite

Date: April 7th, 2026 9:17 PM
Author: Autistic obsidian persian tattoo

thousands of dollars in chips: comped

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2/#49802295)



Reply Favorite

Date: April 7th, 2026 9:17 PM
Author: cerebral idiot

Okay, I lol’d

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2/#49802301)



Reply Favorite

Date: April 7th, 2026 1:52 PM
Author: pea-brained erotic famous landscape painting chapel

It was all just ethnic people buying these with SNAP huh? Haven't seen a normal middle class white eat doritos in 20+ years. Biden allowed 20 million new Doritos customers into the USA unvetted

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2/#49800574)



Reply Favorite

Date: April 7th, 2026 2:37 PM
Author: amber very tactful church incel

I like dorito and have a small bag occasionally (i'm white).

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2/#49800721)



Reply Favorite

Date: April 7th, 2026 3:59 PM
Author: cerebral idiot

(i'm white) tp

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2/#49801016)



Reply Favorite

Date: April 7th, 2026 1:54 PM
Author: pea-brained erotic famous landscape painting chapel

"As of March, Amar Singh, its owner, said he hadn’t yet noticed an increase in sales. There, a large bag of Ruffles was selling for $5.49, down 80 cents."

Ruffles are disgusting, so greasy you're just eating crunchy canola oil. Apex tier goysnack

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2/#49800581)



Reply Favorite

Date: April 7th, 2026 2:27 PM
Author: stirring station round eye

They're fantastic with french onion dip.

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2/#49800691)



Reply Favorite

Date: April 7th, 2026 1:58 PM
Author: walnut mediation

At my supermarket recently there was a sign that said Doritos New Low Price and it was like $5.50 or $6. How the hell is that a low price? I guess it is relatively now.

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2/#49800594)



Reply Favorite

Date: April 7th, 2026 2:01 PM
Author: pea-brained erotic famous landscape painting chapel

Thats crazy it feels like $2-3 should be the price for this shit. They probably still have insane margins at that level. You can still get those yellow corn mexican chips for like $2

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2/#49800600)



Reply Favorite

Date: April 7th, 2026 2:04 PM
Author: nighttime saffron water buffalo theater

I was a little surprised to see that Wal-Mart executives are actually having meetings with Pepsi executives about cutting their prices and then Pepsi, rather than saying, yeah, $7 is kind of high, doubles down, Wal-Mart decreases their shelf space which, you would think, would maybe have an impact. Nope. Fuck Pepsi. They deserve to burn.

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2/#49800603)



Reply Favorite

Date: April 7th, 2026 2:07 PM
Author: pea-brained erotic famous landscape painting chapel



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2/#49800612)



Reply Favorite

Date: April 7th, 2026 2:18 PM
Author: Ebony electric temple nowag

pepsi had indian pajeeta ceo for years and she kept prices fair

now birdshit beaner ceo and he slap

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2/#49800658)



Reply Favorite

Date: April 7th, 2026 3:56 PM
Author: chestnut mind-boggling orchestra pit ape



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2/#49801002)



Reply Favorite

Date: April 7th, 2026 3:59 PM
Author: cerebral idiot



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2/#49801011)



Reply Favorite

Date: April 7th, 2026 8:15 PM
Author: shivering fat ankles brunch

My friend's dad banged her, used to talk about it all the time

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2/#49802045)



Reply Favorite

Date: April 7th, 2026 8:16 PM
Author: cerebral idiot

Buddy of mine hooking up with tbf tp, tp

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2/#49802048)



Reply Favorite

Date: April 7th, 2026 2:20 PM
Author: walnut mediation

Exactly. It’s corn, oil, salt, and various flavorings. Doritos should only cost maybe a dollar more than plain $2 corn chips. Greedy motherfuckers, I hope they killed their brand for good.

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2/#49800675)



Reply Favorite

Date: April 7th, 2026 2:46 PM
Author: nighttime saffron water buffalo theater



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2/#49800761)



Reply Favorite

Date: April 7th, 2026 2:28 PM
Author: razzmatazz national security agency legend

it's because SNAP & EBT no longer pay for Doritos

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2/#49800695)



Reply Favorite

Date: April 7th, 2026 2:37 PM
Author: amber very tactful church incel

.

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2/#49800722)



Reply Favorite

Date: April 7th, 2026 2:54 PM
Author: umber yarmulke institution

Cr. Article is propaganda

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2/#49800797)



Reply Favorite

Date: April 7th, 2026 3:58 PM
Author: Red Bat-shit-crazy Mad-dog Skullcap Blood Rage



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2/#49801010)



Reply Favorite

Date: April 7th, 2026 2:43 PM
Author: Cerise jet-lagged jewess principal's office

Work hard, put dorito on table and what he do? He price hike

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2/#49800746)



Reply Favorite

Date: April 7th, 2026 3:22 PM
Author: pea-brained erotic famous landscape painting chapel



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2/#49800884)



Reply Favorite

Date: April 7th, 2026 3:31 PM
Author: nighttime saffron water buffalo theater



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2/#49800914)



Reply Favorite

Date: April 7th, 2026 3:59 PM
Author: cerebral idiot



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2/#49801014)



Reply Favorite

Date: April 8th, 2026 4:17 PM
Author: multi-colored silver french chef



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2/#49804628)



Reply Favorite

Date: April 7th, 2026 3:23 PM
Author: pea-brained erotic famous landscape painting chapel

One of the best Dorito threads on xo in years. Can't wait for doodikoff to weigh in.

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2/#49800886)



Reply Favorite

Date: April 7th, 2026 7:18 PM
Author: Odious state affirmative action



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2/#49801855)



Reply Favorite

Date: April 7th, 2026 8:16 PM
Author: cerebral idiot



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2/#49802049)



Reply Favorite

Date: April 7th, 2026 10:16 PM
Author: learning disabled pale lodge turdskin

Amazing article and thread, and good news

Doritos are my favorite food on earth and that is not flame. I always have 4-6 bags of Doritos in my pantry - in fact right now I have five and just opened one this evening. Love them

3/4 of the time nacho cheese, 1/4 of the time cool ranch.

Yeah $7 a bag is shitty and I’ve posted about that for years. I still buy them but proles won’t.

I usually buy their “4 for $10’ deals and buy like 8 bags for $20

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2/#49802506)



Reply Favorite

Date: April 8th, 2026 12:42 PM
Author: pea-brained erotic famous landscape painting chapel

180

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2/#49803811)



Reply Favorite

Date: April 8th, 2026 3:37 PM
Author: Odious state affirmative action



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2/#49804531)



Reply Favorite

Date: April 8th, 2026 2:33 PM
Author: walnut mediation

I respect your Doritos knowledge but Sweet Spicy Chili blows away nacho cheese and cool ranch. I don’t know why anyone would ever have any other flavor if SSC is available.

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2/#49804269)



Reply Favorite

Date: April 8th, 2026 2:35 PM
Author: amber very tactful church incel

WRONG. Salsa Verde is clearly the GOAT POTUS of dorito.

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2/#49804279)



Reply Favorite

Date: April 8th, 2026 2:37 PM
Author: walnut mediation

I don’t think I’ve ever even seen those. I’ll be looking for them now. I am highly doubtful anything can supplant SSC though.

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2/#49804284)



Reply Favorite

Date: April 7th, 2026 3:59 PM
Author: Red Bat-shit-crazy Mad-dog Skullcap Blood Rage

SNAP Doritos as Moral Hazard No Longer tp

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2/#49801015)



Reply Favorite

Date: April 7th, 2026 5:37 PM
Author: Well-lubricated coffee pot

LMAO they kept the prices high to try to claw back the money they spent opening a new fast-casual restaurant chain: "Lay's." 180 not flame

---------

>>>>At PepsiCo’s headquarters in New York, Laguarta’s mind was on other priorities too. Americans were increasingly choosing healthier options. Laguarta pushed the company to lean harder into more protein and fiber-rich foods, which tend to cost even more than chips. He was also working on opening a Lay’s-branded restaurant in Spain.

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2/#49801454)



Reply Favorite

Date: April 7th, 2026 5:50 PM
Author: nighttime saffron water buffalo theater

Not flame.

https://www.pepsico.com/newsroom/press-releases/2026/pepsico-launches-pilla-tortilla-the-first-ever-lays-restaurant-opening-in-spain

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2/#49801482)



Reply Favorite

Date: April 7th, 2026 7:18 PM
Author: Odious state affirmative action



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2/#49801851)



Reply Favorite

Date: April 7th, 2026 7:30 PM
Author: pea-brained erotic famous landscape painting chapel



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2/#49801899)



Reply Favorite

Date: April 7th, 2026 7:36 PM
Author: Frum exciting milk reading party



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2/#49801930)



Reply Favorite

Date: April 7th, 2026 8:16 PM
Author: cerebral idiot



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2/#49802051)



Reply Favorite

Date: April 7th, 2026 9:27 PM
Author: grizzly piazza trust fund



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2/#49802344)



Reply Favorite

Date: April 7th, 2026 8:19 PM
Author: opaque charismatic spot

Doritos are absolutely satanic. What the fuck kind of "food" can you otherwise eat an entire day's worth of calories and not even feel full?

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2/#49802065)



Reply Favorite

Date: April 7th, 2026 8:21 PM
Author: Spruce codepig

Chinese takeout food. Doritos are worse tho because at least Chinese takeout is delicious.

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2/#49802068)



Reply Favorite

Date: April 7th, 2026 8:27 PM
Author: cerebral idiot



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2/#49802094)



Reply Favorite

Date: April 7th, 2026 10:18 PM
Author: learning disabled pale lodge turdskin

???

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2/#49802512)



Reply Favorite

Date: April 7th, 2026 8:30 PM
Author: razzmatazz national security agency legend

?

a bag of Doritos from the gas station is like 230 calories

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2/#49802103)



Reply Favorite

Date: April 12th, 2026 12:54 PM
Author: nighttime saffron water buffalo theater

My mixed son loves cool ranch doritos and we buy him the "no dye". In Wal-mart yesterday the bag has the price $5.49 stamped on it, but on the wal-mart shelf, the price was slashed to $3.79.

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2/#49812395)



Reply Favorite

Date: April 12th, 2026 1:01 PM
Author: lascivious theatre sandwich

*opens story about mindless corporate greed*

*14 1990s era pop-up ads crash web page making it unreadable*

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2/#49812400)