Date: January 24th, 2025 5:03 AM
Author: TRUMP cheeks (✅🍑)
Inside Prince Harry and Meghan Markle’s Big Business Ambitions, 5 Years After Their Royal Exit
Ensconced in their cozy Montecito mansion, the Sussexes are living the American dream. By all accounts, the love is real. But their foray into moguldom has not always been a smooth ride.
BY ANNA PEELE JANUARY 17, 2025
The house proved it: The Duke and Duchess of Sussex could have it all. Their Montecito home offered all the fresh promises of a 21st-century California mansion and the cloistering of a gated neighborhood from which they could emerge on their own terms. In the house’s 13 fireplaces, described as “mostly centuries old examples brought over from France,” there was even some European history, stripped of any potentially uncomfortable context.
At $14.65 million for more than 18,000 square feet, half the current median price per square foot in Montecito, Rockbridge was a steal. The oligarch owner’s romantic relationship had deteriorated to the point where he was compelled to offload far below market value, according to a source with knowledge, and the property seemed just right for the duke and duchess, Prince Harry and Meghan Markle. It was the perfect launchpad for Archewell, their nonprofit and entertainment studio—an approximation of a part noblesse oblige, part aspiring independently wealthy mogul model, one that Elizabeth, Charles, and William rejected by fiat during the January 2020 “Sandringham Summit.”
This January marks five years since that failed parley. Leaving the royal family has brought tests for the couple—legal, financial, reputational, personal, and practical. Going from divinely chosen (or at least chosen by someone else who was divinely chosen) members of a 1,200-year-old institution to start-up founders in exile is a tough adjustment. But there has also been opportunity. Over many months, Vanity Fair spoke with dozens of people who have worked with and lived alongside the couple to understand the impact they’ve had on their new coastal California community, the challenges of enacting the ambitions of two first-time CEOs, and how their experience with the monarchy foreshadowed some of their current difficulties. (Harry and Meghan declined to be interviewed for this article.)
Harry still works closely with the charities he founded: the Invictus Games Foundation and Sentebale, an organization focusing on “mental fitness” and the impact of poverty and HIV/AIDS in southern African countries. “He has real gravitas when he speaks about his work in Africa,” says someone inside the couple’s circle. And he is free from “Willy,” as well as the future king’s supposed dominion over that continent, as Harry confessed in his 2023 memoir, Spare. “Africa was his thing,” Harry said. Archewell also encompasses Meghan’s efforts to empower and educate young women, like the 40x40 initiative, where for her 40th birthday she asked 40 well-known friends, such as Melissa McCarthy and then first lady of Canada Sophie Grégoire Trudeau, to each spend 40 minutes on Zoom mentoring a woman returning to the workplace in the wake of the pandemic. On March 14 of last year, the fourth anniversary of their flight to California, Meghan rejoined Instagram to announce American Riviera Orchard, a home goods and sundries line. The Sussexes have announced Meghan’s second podcast, though not the title or premise of it. Archewell Productions also recently produced two high-profile Netflix series—a docuseries called Polo, which premiered December 10 and features the world of Harry’s buddy Nacho Figueras, and the reality show With Love, Meghan. The latter is a hospitality endeavor that, according to the Netflix promotional language, “reimagines the genre of lifestyle programming, blending practical how-to’s and candid conversation with friends, new and old.” Three days before her show’s scheduled premiere date of January 15, Meghan announced that the series would be pushed to March 4 “as we focus on the needs of those impacted by the wildfires in my home state of California.” The couple has been volunteering amid the crisis in Los Angeles and donating to people displaced by the fires, as well as taking in friends who had to evacuate their own homes.
“They have this naivete and their hopefulness about what’s possible in terms of storytelling and good works and all those things,” says producer Jane Marie, who collaborated with the couple while they developed audio projects at Archewell and later produced a podcast with Michelle Obama. “I wish I had that kind of optimism.”
Optimism abounded as the couple embarked on their Spotify deal in 2020, both for them and for those who were coming in to help do the work. “I thought that I had the role of a lifetime,” says a person who worked in media projects, who was a “fan” going in and eager to make the type of life-changing content Harry and Meghan seemed to want to create. “I thought I was gonna be besties with Meghan and Harry and we were gonna, like, run around the world saving people.”
Interest in the couple was unslakable. But it remained to be seen whether they were actually interesting, beyond Harry’s uniquely difficult upbringing and Meghan’s years of defending herself from shoddy treatment and racism, whether in the British press or from members of her husband’s family. As one former Spotify employee put it, “The thing you’re escaping is the reason you’re compelling.”
Those stories would be meted out in different media: breathless reports of a $20 million Penguin Random House contract (Spare) and $100 million partnership with Netflix (Harry & Meghan). (According to a representative for Netflix, “We don’t disclose our financial deals with talent, but I can confirm to you on the record that the $100M figure is not correct.”) On the August 2022 cover of The Cut Meghan did to promote her first—and only—Spotify podcast, Archetypes, she said, “I’m, like, so excited to talk,” and “It’s like I’m finding—not finding my voice. I’ve had my voice for a long time, but being able to use it.” When repeatedly asked by the interviewer what she wanted to say with her newly free voice, Meghan demurred. “I have a lot to say until I don’t. Do you like that? Sometimes, as they say, the silent part is still part of the song,” she said, noting, “I’ve never had to sign anything that restricts me from talking. I can talk about my whole experience and make a choice not to.” (One of the people who spoke with VF for this story says they signed a nondisclosure agreement to be employed by Harry and Meghan.) A person who worked closely with the couple and “loves them” says, “I have no idea what [Harry’s] interests are beyond polo. No clue what his inner life is like.”
The development process was challenging. The former Spotify employee says, “They had this idea to do a podcast because they knew celebrities did them,” a category differentiated between celebrities who get a lot of money to begin podcasting, like Harry and Meghan, and celebrities who get large deals after proving themselves to be capable podcasters, like Smartless’s Will Arnett, Sean Hayes, and Jason Bateman. The former Spotify employee says Harry and Meghan “didn’t do what celebrities do on podcasts, which is turn on the mic and talk. They wanted a big theme that would explain the world, but they had no ideas.” Someone who worked closely with them on audio projects disputes this version, lamenting that because of Meghan and Harry’s insistence on silence from employees and their own reticence, the public doesn’t know about good projects that had to be abandoned for practical reasons. “It feels like the only story is ‘They didn’t satisfy their contract,’” she says. “It’s not like work wasn’t being done.”
People involved with production say the couple did trial runs on some big ideas, like a This American Life–style show where Harry and Meghan took turns hosting and talking to interesting civilian guests. As Bloomberg reported, Harry wanted to host a series where he interviewed powerful men with complicated stories, like Mark Zuckerberg, Vladimir Putin, and Donald Trump. The concept wasn’t just that the men shared challenging early lives; it was that their experiences made them into sociopaths, or so Harry envisioned, one person familiar with the ideation process says. (The person who worked in media confirms there was a “sociopath podcast.”) The person who worked closely with the couple on audio projects recalls Harry saying, “I have very bad childhood trauma. Obviously. My mother was essentially murdered. What is it about me that didn’t make me one of these bad guys?” To implore a season’s worth of world-famous sociopaths to talk about how they developed sociopathy would be what is referred to in access journalism as “a booking challenge.”
As time passed—it would be nearly two years between the couple’s deal signing and the premiere of Archetypes—Spotify began applying pressure to produce something (anything!) that people might listen to. The former Spotify employee says Harry came to the Los Angeles office once and asked for a cup of cocoa. There was none in the office, so employees scrambled to obtain some. An idea was pitched to Harry—what if he reviewed a hot chocolate every week while chatting with a different friend?—which he and his team considered and rejected. Another concept was that Harry would “fix” something every week, ranging from a flat tire to global warming. “He wanted to do a podcast about disabled people who compete in the Invictus Games,” the former Spotify employee says. “But there’s no crossover between the audience who would listen to that and people who want to hear about Harry’s life.” (Harry and Meghan did produce a 2023 Netflix docuseries called Heart of Invictus, which significantly underperformed Harry & Meghan.)
The former Spotify employee says it was challenging to engage Harry, and a person who interviewed for a job with the couple says, “I just felt like he kind of didn’t want to be there doing that at this time.... My expectation was ‘charming receiving line.’ And it was clear he wasn’t that person. At least that day.” And at least in the context of a hiring manager: A person who worked on an event during Harry’s book tour says he has the “greatest manners I’ve ever seen. Hands down. Like I can’t believe his knees are as supple as they are. He was getting up and down anytime somebody walked into a room.... He was unfailingly kind and friendly to everyone.”
During the interview, the potential employee says, Harry’s attitude was either “Well, why should I do this?” or “Why are we doing this?” The interviewee says they wondered, “Didn’t Spotify pay you a lot of money to do this?” The person inside the couple’s circle says, “He looks like the kind of guy who would, frankly, happily work for charities for the rest of his life and would be very happy if Meghan made all the money and he didn’t need to.”
On his self-titled podcast, Bill Simmons described his own experience working with the Sussexes at Spotify. “The Fucking Grifters. That’s the podcast we should have launched with them,” Simmons said. “I have got to get drunk one night and tell the story of the Zoom I had with Harry to try and help him with a podcast idea. It’s one of my best stories.… Fuck them. The grifters.”
Harry and Meghan became increasingly nervous about how their content would impact them. Marie says, “I can say that they had really great ideas for shows, interesting pitches, interesting guests. But them as the deliverers or either of them as the hosts of these more kind of edgy ideas would have been like…they would have had to move again. I think it’s a combination of self-censorship for good reason and the corporate powers that be that run podcasting that don’t know what that is [to create valuable shows]. In combination, those things make it really hard to make good stuff.” The person who worked in media projects imitates the thought process behind any decision about the couple’s projects: “Well, he has a million things that he has to protect, and he has the book, and they have the documentary, and they don’t want to make the queen upset, and their public image.…”
That source says the idea for Archetypes came from another employee—not Meghan—though the employee didn’t own any of the intellectual property. Archetypes began production in January 2021. Though the former Spotify employee says the initial expectation was that Archewell would handle production for the series, the process took so long that Spotify’s studio Gimlet was called in. A source familiar with the production of Archetypes says this required additional cost to and resources from Spotify, though a current Spotify employee refutes that the extra support was a burden. (Virtually the entire Gimlet team would be laid off in the year following Archetypes’s release, but employees blame mismanagement at Spotify rather than any individual project.)
The former Spotify source says, “Archetypes was complicated as a podcast concept. You had to explain what the archetype was, then why the woman embodied it, but also how it wasn’t true about her. Every episode was like, ‘This is my friend who has been called that archetype but is not that archetype.’” These archetypes—actually stereotypes—included diva (Mariah Carey) and bimbo (Paris Hilton and Iliza Shlesinger). As for those “friends,” there was an expectation that Meghan would be able to use her personal Rolodex to book the show, the way hosts like Simmons and the Pod Save America guys do. The person who worked in media projects says the assumption was, “Meghan’s gonna be on the phone with the pope tomorrow.” The former Spotify employee says in addition to Taylor Swift, they heard rumors that Beyoncé and Megan Thee Stallion were asked to come on the show and declined. (Other people who worked on the podcast also say they heard those names mentioned, though a source close to the situation says Megan Thee Stallion’s team knew nothing about any request.)
According to the source in media projects, Meghan would agree to provocative ideas and then walk them back. In one episode, she wanted to actually say the word bitch because, as the source remembers Meghan saying, “You hear it all the time.” It ended up with Meghan calling it “the B-word.” An episode titled “Slut,” intended to center on how trans women’s sexuality is used against them, was retitled “Human, Being” by Meghan and had to be completely reimagined late in production. “Every episode got more and more watered down and further away from actual conversation,” the source says. “It felt like very Women’s and Gender Studies 101 taught in 2003.” (Though the Spotify contract has widely been reported as worth $20 million, two sources told VF such deals are generally not paid out in lump sums; in other words, the couple would not likely have received the full amount without meeting benchmarks beyond making one 12-episode season of a podcast. Spotify does not comment on deal terms.)
The issues extended into the actual workplace. Terry Wood, an executive vice president at Oprah Winfrey’s Harpo Productions, was brought in to be what Meghan would later call her “right hand” when Archetypes won a People’s Choice Award in 2022. The source familiar with the production of Archetypes describes Wood’s anger, saying that she yelled at Spotify staffers when Meghan changed her mind about episodes. (Wood did not respond to VF’s request for comment.)
The source who worked in media projects says Meghan’s own relationships with employees tended to follow a familiar pattern. She would be warm and effusive at the beginning, engendering an atmosphere of professional camaraderie. When something went poorly, often due to Meghan and Harry’s own demands—such as a teaser for Archetypes being released five months before the show premiered and before there was any tape to promote—Meghan would become cold and withholding toward the person she perceived to be responsible. The source says it was “really, really, really awful. Very painful. Because she’s constantly playing checkers—I’m not even going to say chess—but she’s just very aware of where everybody is on her board. And when you are not in, you are to be thrown to the wolves at any given moment.” In practice, they say, that manifested as “undermining. It’s talking behind your back. It’s gnawing at your sense of self. Really, like, Mean Girls teenager.” Marie had a different experience with Meghan: “She’s just a lovely, genuine person,” she said.
The person who worked in media projects read stories in the tabloids about Meghan “bullying” palace aides and couldn’t imagine such behavior actually happened. After working with her, though, this person realized, “Oh, any given Tuesday this happened.” While it beggars belief that Meghan actually shouted at a palace aide, as has been reported, a person who interacted with her professionally says, “You can be yelled at even if somebody doesn’t raise their voice. [It’s] funny that people don’t differentiate between the energy of being yelled at and literally somebody screaming at you.”
Two sources say a colleague with ties to Archetypes took a leave of absence after working on three episodes, then left Gimlet altogether. Several others described taking extended breaks from work to escape scrutiny, exiting their job, or undergoing long-term therapy after working with Meghan. The person who interacted professionally with her says, “I think if Meghan acknowledged her own shortcomings or personal contributions to situations rather than staying trapped in a victim narrative, her perception might be better.” They added, with the soggy laugh of a plebe rendering judgment on the Duchess of Sussex, “But who am I to criticize Meghan Markle? She’s doing great.”
It’s hard to imagine how someone who seems so earnestly intent on being kind and engaging in world-improving (if also brand-building) activities could wind up engaging in revanchism with people so below her in status. A partial answer might be found in an episode of Archetypes in which Meghan interviews Mindy Kaling, who assumed Meghan was popular as a child. While attending Immaculate Heart Catholic school in Los Angeles, Meghan tells Kaling, “I never had anyone to sit with at lunch. I was always a little bit of a loner and really shy and didn’t know where I fit in. And, and so I just became, I was like, okay, well, then I’ll become the president of the multicultural club and the president of sophomore class and the president of this and French club. And by doing that, I had meetings at lunchtime. So I didn’t have to worry about who I would sit with or what I would do because I was always so busy.” (It brings to mind Swift’s “Mastermind” lyrics: “No one wanted to play with me as a little kid / So I’ve been scheming like a criminal ever since / To make them love me and make it seem effortless.”)
In other words, Meghan was a good person trying to do good things in spite of—and at times because of—unkind people. The person familiar with the production of Archetypes says at least one employee who had a terrible experience got a handwritten thank-you note and gift from Meghan. Is it any surprise that a sense of victimhood and righteousness could continue to exist in a person who had been treated so horribly by the press and her husband’s family? (Not to mention those little B-words at Immaculate Heart.) That people whom Meghan may have perceived as enemies or interlopers—members of the loathsome media, or insiders at the palace, or people who actually knew how to make a podcast, or her pitiable father and half sister selling her secrets and history to tabloids for cash—might have seemed more powerful than her in some way, despite her immense fame and wealth and privilege? And then whatever happened to them, well…they shouldn’t have gotten between Meghan and her good work. As Harry knows, trauma can warp your perspective.
Spare, Harry’s best-selling and beautifully written (by J.R. Moehringer) memoir, chronicles the prince’s lonely former life with MRI-level self-examination—if not always top-tier self-awareness. Harry recounts an anti-poaching trip to Namibia in which he insisted on sleeping outdoors despite his team telling him, “We just saw proof that there are lions out here, boss.” Harry claims everyone with him—including a bodyguard, local police, a ranger, and Namibian soldiers who were all there to protect him—went to bed in their tents or trucks rather than staying up to ensure he wasn’t eaten by lions in the night. The book also discusses in great detail Harry’s issues with his family, opening on his reunion with now King Charles and Prince William, who in addition to “beloved brother” Harry describes as his “arch nemesis,” possessing a “familiar scowl” and “alarming baldness.” It doesn’t get more flattering for Willy in the ensuing pages.
At an event in 2023, someone privately asked Harry if he’d heard from his family. He said he hadn’t. This person asked Harry if he thought he was going to, and he said he hoped so. “That’s sort of what made me so sad,” the source says. “His hope seemed very genuine. And I was just kind of like, ‘Oh, no.’ ” The source believed Harry hadn’t absorbed the gravity of what it would mean to sell millions of copies of a tell-all book about a famously insular and circumspect family in the middle of a years-long public relations crisis. “The power of the written word, and the power of the narrative…” this person went on. “I don’t know if that’s something he understood while he was doing it.”
In addition to painting Dorian Gray–style personal portraits of family members, in Spare, Harry accuses the offices of his brother, father, and Camilla of briefing the press against Harry to distract from or trade away negative stories about themselves. Harry sued the publisher of the Daily Mail for libel for publishing an article in 2022 that said Harry tried to conceal his efforts to obtain taxpayer-funded security, but the prince ultimately dropped the case, and a judge ordered Harry to pay the Mail’s publisher nearly 50,000 pounds in legal fees.
Harry is currently involved in two other lawsuits that further alienate him from his home country and its tabloid media. He is moving forward with an invasion of privacy case against Sun publisher News Group Newspapers, which follows a settlement from Mirror Group Newspapers for a phone-hacking charge. But more isolating is the suit regarding state police protection for him and his family when they are in Britain, which Harry, Meghan, and their older child, Archie, were stripped of when they left the UK in 2020. There are clear dangers to the family’s safety—a person who worked closely with them says strangers take Lyfts to their house, and in 2023 the couple was involved in what a spokesperson called a “near catastrophic car chase” with paparazzi. (There were no injuries, collisions, or charges filed.) The person who interacted with Harry in 2023 also described a “very scary paparazzi situation” after employees at the hotel where Harry was staying allegedly tipped off photographers to his presence. Nevertheless, the High Court in London twice struck down the UK lawsuit. Harry is appealing.
According to someone familiar with Harry and Meghan, the legal case was at least part of the reason Harry didn’t attend the June wedding of his longtime friend Hugh Grosvenor, Duke of Westminster. The source says if he’d come back for the event, it could have imperiled his claim that he needs government-funded protection. “‘Well, you were here in May and you were absolutely fine attending a wedding,’” the source says, imagining the response in court. “So I’m sure a lot of the decisions about time in the UK are also being made based on how it looks for the case.”
Of course, there’s also Willy. The source says that after invitations went out, Harry and Grosvenor had a conversation. (Vanity Fair has also reported that Harry may not have formally been invited.) The source says they discussed Harry’s discomfort at the thought of being re-mired in the familial claustrophobia of Windsor turf. “It suddenly becomes all about the brothers, and did they look at each other, and how close were they stood?” the source says. Which is exactly what happened at Charles’s 2023 coronation and their uncle Lord Robert Fellowes’s funeral in August.
You can imagine the Zapruder-footage-level scrutiny by the press. The source says they miss Harry, or at least the person they pretended he was in their papers. “I think with a lot of the reporters they like the version of Harry that they helped create,” they say, describing how they would reminisce about when Harry would come over and pal around with them. “Yes, but he also, when you left, would make fun of you all behind your backs and hated you guys.”
But who is the real Harry, now that he’s been released from the zoo in which he was raised? By one telling, the person who interacted professionally with Meghan says he’s socially marooned beyond his nuclear family. “She was up-front about the fact that Harry hadn’t made many friends yet,” the source says of Meghan’s assessment of her husband. The person who worked in media projects with the couple also has a guess. “I think Harry doesn’t know what he wants because he grew up in a fishbowl, and so he doesn’t know what real life really is,” they say. “I think he probably wants to be left alone and be able to go kiss babies every once in a while but not have to worry about money. I don’t think he wants to be famous the way Meghan wants to be famous.”
Harry and Meghan are, in the estimation of everyone Vanity Fair spoke with, deeply in love. “They are so hot for each other,” the person who worked closely with them said. “Like, you know how you meet those couples where you’re like, the way they’re looking at each other, I should probably not be here right now?” When Harry is solo, the person inside the couple’s circle says, “he’s very personable, he’s very at ease with people, quite like Diana... he just has this way of, like, making people feel very comfortable.” When he’s in public with Meghan, “there is a circus,” the source says. “He’s so protective of her because people are so nasty to her.... It’s a whole different experience.”
Harry has explicitly drawn parallels between his wife and his late mother. “My deepest fear is history repeating itself,” Harry wrote in a 2019 statement about Meghan’s treatment by the press. “I’ve seen what happens when someone I love is commoditised to the point that they are no longer treated or seen as a real person. I lost my mother and now I watch my wife falling victim to the same powerful forces.”
While Harry is vigilant about Meghan’s safety, the person who worked closely with them says Meghan’s role in their dynamic is caregiver and facilitator; she’s the one who makes things happen. “Pre-Meghan,” says the person familiar with the couple, “Harry would just pop in [to the palace press office], ask a few questions, and leave, like he was a little bored but also very keen.” It’s almost impossible to imagine today’s Harry willingly engaging with the media in search of purpose. The source who worked with Harry and Meghan says, “I can picture him meeting Meghan and being just a deep breath of, like, ‘I’ve been so exhausted, and you make everything so easy.’... I don’t want to be like, oh, it’s an Oedipus thing or whatever, but it kind of feels like she’s reparenting him in a way.”
It’s easy to imagine a folie à deux emerging from the singular blend of circumstances: a need to believe in each other and the primacy of their relationship in the face of shared trauma and the real obstacles they encountered as they idealistically endeavored to break the wheel, while occasionally breaking the spirits of those tasked with executing their shared vision. “You don’t” tell them no, the person who worked in the couple’s media projects said. “I left because I couldn’t live with myself anymore.”
This intracouple permission to stray from other people’s realities may have led to some of the points of contention that people bring up when questioning Meghan’s fidelity to emotional truth above literal truth: her assertions that she neither googled Prince Harry nor looked up the etiquette for meeting the Queen of England and didn’t know she was supposed to curtsy until the ride over.
“Meghan is the type of woman who would check a menu out online before going to a restaurant to pick what she was going to eat,” says Tom Fitzgerald, a fashion and cultural commentator who, with his husband, Lorenzo Marquez, comprise the brand Tom and Lorenzo. (A resident of Montecito who ate lunch in the same restaurant as Meghan said the server told her Meghan had called ahead to ask about the privacy of the seating arrangement.) “So the idea that she didn’t know she was supposed to curtsy for the queen, I just didn’t find it particularly believable, because [based on] everything she ever told us about herself, I cannot imagine that she went into meeting the royal family completely cold, with no research whatsoever.” Fitzgerald also points to Meghan’s repeated claims that she was forced to wear neutrals during her time in the palace in order to avoid upstaging or competing with Queen Elizabeth and other senior members of the family, noting that Meghan’s wardrobe is now primarily composed of that palate.
A royals reporter believes that Meghan assumed her husband’s vision rather than researching the job of being a royal, and the reporter has a more positive view of the folie. “Oh, that’s such a good idea for a successful marriage,” the reporter says. “It’s a terrible idea for a job, but...if you’re joining this big network of people, you’ve got to see this through your husband’s eyes, be your husband’s advocate in it. And it’s no wonder this relationship works, even if the family business part of it fell apart.”
It’s a charming (if Freudian) dynamic—a husband and wife who organize each other’s lives and well-being, who flirt and hold hands and want the world to be a better place, even to the exclusion of evidence that suggests their well-meaning way of disrupting institutions is not always the best approach. That instinct to do things as Harry and Meghan believed they should be done, rather than how they are typically accomplished, was exacerbated during their time as senior working royals. It led to conflict with Harry’s family and palace staff, the reporter says, because Harry “doesn’t understand himself. He doesn’t understand a monarchy. His family didn’t do a very good job of inculcating him into the family legend partially because he didn’t care; partially because he was just kind of abandoned at the age of eight.”
However, the couple’s regal charisma while effortlessly changing the world has been showcased to great effect on their most successful reimagining of monarchy x Markle: Harry and Meghan’s common royal tours, to Nigeria in May and Colombia in August. “Invictus Games for sure is a very clear product, a brand, an organization that Harry spent a decade building, which is why in many ways I think the Nigerian tour worked,” says Elaine Lui, the celebrity commentator behind Lainey Gossip. “When they appear together in non-Invictus circumstances, that’s when people are like, I’m not really clear what they’re representing here.” That’s contrasted with an actual royal tour, when individuals are acting on behalf of the sovereignty and its various causes; or, as Lui points to, an independent actor like Angelina Jolie, who went to places like Afghanistan and Ukraine with the backing of the United Nations Refugee Agency. (In September, Harry appeared in front of a small group at the United Nations in New York to highlight issues in Lesotho, one of the countries where his charity Sentebale focuses its efforts.) Lui says, “She could leverage the history and the reputation of a very established philanthropic organization to say, ‘Hey, I’m lending my celebrity to this cause and in raising this awareness, we can actually attach the effect or the results to the UNHCR.’ ” With the gauzier parts of Meghan and Harry’s tours—what Harry called the “reasons to meet the people at the heart of our work”—Lui says the question is how are they helping anyone, and how is Archewell distinguishing itself from any other foundation? After raising more than $13 million in 2021, according to public disclosure forms, the charity grossed $2 million in 2022. The nonprofit has not yet shared its 2023 or 2024 revenue. “Yes, it has them as spokespeople,” Lui says. “But they haven’t had yet—because it’s still quite new—a track record of being able to make philanthropic achievements independent of the palace.”
How complete that independence is is another point that rankles people about Meghan and Harry. If you still use a title and descend upon commonwealth or developing countries and let little girls curtsy to you, as one did to Meghan in Colombia, it doesn’t seem like you’ve totally left the monarchy behind. It also doesn’t give you a lot of room to critique it.
The Netflix docuseries Harry & Meghan litigates in painstaking detail Harry’s and Meghan’s mental health declines as she was bullied at the very least in sight of, and by many accounts at the behest of, an imperialist establishment. Yet this doesn’t seem to sour them to the idea of participating in a hereditary bloodline. In the doc, Harry says that during their last week as working senior royals, the couple, ruing the circumstances of their exit, kept telling each other, “We would have carried on doing this for the rest of our lives.” When Charles ascended the throne after Elizabeth’s death, the couple’s children became Prince Archie and Princess Lilibet. Some people familiar with the production of Archetypes and Harry’s book tour said they were instructed to address the couple as sir or ma’am, though the request was dropped in one instance after the person pushed back. (Other people say they were encouraged by Harry and Meghan to call them by their first names.) “I think ultimately it’s cachet and sets them apart as different and special,” the source familiar with the couple says. “In the US, success, money, fame, all of that stuff exists out here. But a blood title, it’s few and far between.” (Many members of Meghan’s current inner circle—which includes Kaling; Figueras’s wife, socialite Delfina Blaquier; Tracy Robbins, the fashion designer and wife of Paramount Global co-CEO Brian Robbins; and parenting influencer and activist Kelly McKee Zajfen—are basically living by the rules of “American aristocracy,” according to Lui. They “stay behind the scenes…wield their power quietly…[and] look down on people who are very public, too thirsty.” On the other hand, all of the aforementioned are slated to appear on With Love, Meghan.)
A Black studies scholar who is also an African American woman noted the way racism is discussed in Harry & Meghan: as the one-off actions of Princess Michael of Kent wearing a blackamoor brooch to a brunch where Meghan was present, or the distant colonialism that still furnishes the Duchies of Cornwall and Lancaster and the jewels in the family’s tiaras, or Harry saying that the royal family merely had “unconscious bias.” “It’s a very common discursive move,” the scholar says. “Locating racism in individual bad actors or locating it in the past.... Queen Elizabeth becomes a kindly grandmother. She’s in the back of a car [or] her carriage, under a blanket. There’s that story, which is really kind of sweet that Meghan tells in the documentary, but [it] can’t connect that with the larger ideology of England—and thereby Queen Elizabeth—being like, ‘We are the natural rulers of the world.’ And that includes the segregation of people of color.” The cultural critic says this framing makes it so Meghan and Harry “can tell the story of being victims of the system, but it’s all about them being disenfranchised from whiteness and white privilege.”
The couple repeatedly expressed frustration in Harry & Meghan that Meghan wasn’t tapped as an asset for upholding the crown’s international interests in an era when Prince William was tasked with expressing “profound sorrow” for the “appalling atrocity of slavery” during a tour to Jamaica. As historian David Olusoga says in the docuseries, “Part of what makes the inability of the palace to defend Meghan an even bigger disaster is that the center of the argument for the monarchy in this country is the commonwealth. The commonwealth is 2.5 billion, mainly Black and brown people. Here was a woman who looked like most of the people in the commonwealth.” Harry speaks shortly after and says the palace and its denizens “have already missed an enormous opportunity with my wife and how far that would go globally.” The source familiar with the couple says it’s important to note that Harry isn’t an anti-monarchist. “He just didn’t like the way things were run within the institution,” he says. “His issues are about people and behaviors, not tradition.”
The source, who is also a person of color, defends Meghan’s right to want a piece of the empire for herself. “If I was in the same position and I was treated the way I was by the institution, it wouldn’t stop me from still feeling that that title is mine and deserved,” they say. “If anything, it would feel like you’re giving in to the pressure to exclude you in the first place. So actually it would probably make me want it even more. Damn well I’m going to slap it on my kids’ names too.”
Natalie Portman, Jeff Bridges, John Carradine, Kirk and Michael Douglas, Jonathan Winters, Gwyneth Paltrow, Adam Levine, Jimmy Connors, T.C. Boyle, Leonardo DiCaprio, Neil Young and Daryl Hannah, Michael Keaton, and of course Oprah are among the many celebrities who have peacefully coexisted with other locals in Montecito, an unincorporated part of Santa Barbara County. When a Montecitan’s labradoodle ran up to a child and licked their ice cream, the kid’s father—Kardashian affiliate Scott Disick—ran up to the pet owner with concern; not because he was upset that the cone was ruined but to reassure the person that the ice cream was vegan and wouldn’t upset the dog’s stomach. Katy Perry has, per usual, had some legal real estate issues, and Ellen DeGeneres has become unpopular for her immaculate, usually off-market flips that have supposedly driven house prices up. “I think everyone, including the A-list celebs, would prefer that it’s not on the map like it is,” the Montecitan says. It’s a place where no one would ever “bother” a famous person beyond saying hello at the coffee shop, as they would to anyone else. One resident says Montecito’s defining characteristics are “quiet” and “neighborliness.”
The prince and “the starlet,” as the Montecitan calls her, have become local villains, according to several people who spoke with VF. They attribute the increase in housing prices to them as much as DeGeneres and point to out-of-towners coming in, driving too fast, and taking up all the street parking by local trails like the one Meghan was photographed hiking on while Harry was in the UK for Charles’s coronation. You can’t just walk into Lucky’s for dinner anymore. While the Montecitan says neither he nor his friends have ever met the couple (two others mentioned Harry biking in town), they popped up in the video for DeGeneres and Portia de Rossi’s vow renewal, and the Montecitan saw photos of Harry playing polo at a nearby field, which will also be featured in Harry’s Netflix docuseries. Meghan’s Netflix project was filmed at a house near theirs.
American Riviera Orchard—which on Instagram has a logo styled with a royal-looking crest and written in Meghan’s perfect calligraphy and is known internally as ARO—is located in Montecito. Though an 1898 book published by the Southern Pacific Company rail line states, “The Montecito is known as the American Riviera,” today that honor is understood to belong to Santa Barbara; no one Vanity Fair spoke with had ever heard Montecito referred to by the name. “It’s such a kind of hucksterism,” one resident says. “It’s just finding every way she can to monetize something.” And in doing so, bringing more attention to the place where the Sussexes say they want to be left alone. “I still think they’re the most entitled, disingenuous people on the planet,” the Montecitan says. “They moved away from England to get away from the scrutiny of the press, and all they do is try and get in the press in the United States.” Lui says the most common criticism she hears about Meghan (though she notes it’s true of Harry as well) is “you can’t cherry-pick the good parts and leave out the bad parts” of fame. However, she points out, “all celebrities do this. ‘Don’t take photos of me. Oh, but here, let me step out, conveniently, and get papped. Only give me good reviews of my movie or my album. And if you don’t like my music, I’m gonna post on Instagram that you’re so shitty as a reviewer.’ ”
Whether American Riviera Orchard will be well-received—or received at all, at least in name—remains to be seen. On August 31, the US Patent and Trademark Office rejected the trademark application: “Registration is refused because the applied-for mark is primarily geographically descriptive,” the response read. In other words, you can’t claim a place. (Tell that to Queen Victoria.) The same day, according to the New York Post, the office reportedly received a complaint from storied pear purveyor Harry & David regarding the similarity in name to its Royal Riviera line. As far as the substance of the brand, Lui says Meghan’s first lifestyle effort, The Tig, was popular in Lui’s circle in Toronto while Meghan was filming Suits there. However: “American Riviera Orchard to me is giving 2014. It’s not giving 2024,” she says. “Fame arrests you at the moment it arrives. And I wonder if that is your health-and-wellness-lifestyle version of that, where she had to suspend The Tig and quit it the moment that she became Harry’s girlfriend, then fiancée, and then his wife. American Riviera Orchard is maybe picking up from where The Tig left off.”
The source familiar with the couple says, “I think there’s one thing that no one could take away from Meghan is how hard she works, how much effort goes into everything that she does. Ultimately that’s all she needs. And I think that’s why American Riviera Orchard probably will be a massive success. Even if in two years’ time it doesn’t exist anymore and she’s on to the next, it will have that moment. There’ll be no way that you can say that it wasn’t successful.”
A few years ago a rumor began circulating around the book world about another prospective project for Meghan. This story, which a person with knowledge confirms the broad details of, was that Meghan’s team had a conversation with a publishing house to gauge interest in the idea for a potential book. The concept, for which there was no written or formal proposal, was post-divorce. Not a general book on life after marital dissolution, or one about Meghan’s past experience. (She was married to producer Trevor Engelson from 2011 to 2014.) This book—this notion of a book, really—might center on a post-Harry divorce. Not that there was actually one in the works! Just…if this a priori divorce ever came to be, would this publisher theoretically be interested in a book that took place in its aftermath? Another source with knowledge says, “If that’s true to any degree, she would have been approached and not vice versa.” No offer was ever made, and no manuscript was produced. After all: There was no divorce.
The source familiar with the couple says Meghan’s metabolism for campaigns that she can move on from—Archetypes, the ephemeral 40x40 mentorship program, the forthcoming lifestyle line and show, the wisp of a possible book about a divorce that might never happen—are part of why she’s better suited to celebrity outside the palace. “The royals don’t work like that,” the source says. “How many years has Kate been talking about early childhood development, like 11 now, 12? We still haven’t really seen anything.” (Princess Catherine launched Shaping Us, a campaign focused on “increasing public understanding of the crucial importance of the first five years of a child’s life.”)
In that time, Meghan has gone from star of a syndicated cable series to paradigm-changing princess to her husband’s conduit out of royal life to the founder of a hybrid charity–Hollywood start-up. She has earned as much faith in her own force of will as a sovereign might have from believing that they were anointed by God to lead.
As for what she’ll do with that power, look at what it means for her to make the world a better place, which she and Harry genuinely seem to want to do. Jameela Jamil, Chrissy Teigen, and Omid Scobie, the author of Finding Freedom (about Harry and Meghan’s time in and departure from royal life) and Endgame (about the ensuing years within the Windsor dynasty), have all publicly discussed Meghan unexpectedly reaching out during difficult times in their lives and offering solace, even though they weren’t close. Lui sees it as something Meghan took from her royal years, just as Harry has taken his impeccable manners and the ability to patronize the fuck out of a charity. “That’s what they do,” Lui says. “They bless you with their royalness, and that’s the gift. It’s not like Princess Diana was ever best friends with all the people that she visited in the hospital.”
“I think that they don’t know what ‘change the world’ means,” says the person who worked in media projects. “They want to be people who are looked at as people who want to change the world.” Maybe that’s why Meghan has continued—on Nick News, in The Tig, on panels, on Archetypes, in Colombia in August—to bring up the story of writing a letter to Procter & Gamble about a sexist soap ad, taking credit for them changing the spot so that it no longer suggested women should be the ones doing dishes. Procter & Gamble declined many requests from VF to confirm that Meghan was the impetus for the switch, and in 2021 the company partnered with Archewell with the goal of “elevat[ing] the voices of adolescent girls to ensure their point of view and lived experience is heard at the tables where decisions are made.” Whether or not Meghan’s letter is what prompted the change, the fact that more than 30 years later she continues to speak up about having spoken up suggests it’s the kind of mission she aspires to. Marie, who has worked with many celebrities, says of the Sussexes’ aspirations, “I think it’s actually better than where most people start out.”
To point out the modesty of that world-bettering feels like contributing to the essential problem of Harry and Meghan: No matter what they do, they just can’t win. (If, I guess, you don’t count the overwhelming portion of their beautiful lives that exists outside of Daily Mail headlines and blog comment sections.)
If Harry’s burden is the soft oppression of no expectations, Meghan’s might be the opposite: the betrayal of not living up to an unachievable ideal. “I think the whole world was waiting for her to be that person, and then she never jumped,” the source who worked in media says. “Diana walked amongst land mines. Meghan couldn’t even say the word slut.”
https://www.vanityfair.com/style/story/prince-harry-meghan-markle-cover-story-2025
(http://www.autoadmit.com/thread.php?thread_id=5669097&forum_id=2#48584152)