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Solos: last name law firm or trade name?

...
Tan marvelous newt space
  05/22/24
I think last name is better. But if you want to eventually s...
Crystalline crackhouse
  05/22/24
I'd be happy if one of my kids took over it when I died.
Tan marvelous newt space
  05/22/24
i thought you're a paralegal?
fiercely-loyal cerebral theatre coldplay fan
  05/22/24
npfd?
Tan marvelous newt space
  05/22/24
yeah I’m sure they’re dying to take over the bus...
Sapphire dilemma patrolman
  05/22/24
last name. trade names always seemed kinda prole to me
beady-eyed useless fanboi
  05/22/24
pnnc
Tan marvelous newt space
  05/22/24
I think trade-name law firms are among the most startingly p...
Titillating awkward spot
  05/22/24
Checks out, Reddit seems to be all about trade names. The ma...
Tan marvelous newt space
  05/22/24
"resale value"? What fucking percent of solo shop...
Titillating awkward spot
  05/22/24
You start solo then hire lawyers and staff and then sell...i...
Crystalline crackhouse
  05/22/24
but you can always rebrand later i suppose
Tan marvelous newt space
  05/22/24
An old boomer (maybe even silent gen) solo once tried to &qu...
Bronze lascivious friendly grandma
  05/22/24
Lol what did he want for it?
Titillating awkward spot
  05/23/24
Git ‘er Dun Law
mauve theater stage giraffe
  05/22/24
Trade name is so fucking prole but a good one probably bring...
walnut church legend
  05/22/24
love it when law firms have "modern" MBA-sounding ...
beady-eyed useless fanboi
  05/22/24
It just makes me assume they are horrible lawyers. The same ...
walnut church legend
  05/22/24
cr
aphrodisiac canary indian lodge
  05/22/24
I have no idea why solos would do trade names. I think it m...
Contagious abusive lay idiot
  05/22/24
either be The Law Tiger or just go with your name, there is ...
Chartreuse exhilarant skinny woman range
  05/22/24
titcr https://www.gorillalawfirm.com/
beady-eyed useless fanboi
  05/22/24
this man is leaning in
Chartreuse exhilarant skinny woman range
  05/22/24
Trade name is great for marketing because people know that y...
hyperactive vibrant hall
  05/22/24
Also pigeonholes you into that practice area though.
Tan marvelous newt space
  05/22/24
This is assuming you've made the choice that you're going to...
hyperactive vibrant hall
  05/22/24
Few general practitioners anymore. But very common to take a...
Tan marvelous newt space
  05/22/24
https://www.mybaldlawyer.com/
maroon gas station fat ankles
  05/22/24
...
Tan marvelous newt space
  05/22/24
Damn. No one would ever accuse him of false advertising.
spectacular dark clown corn cake
  05/22/24
Wild animal, actually.
Wild Partner
  05/22/24
...
Chocolate Boltzmann
  05/22/24
NorCal Employment Counsel
soggy bright forum
  05/22/24
I don't think that was his actual firm name.
spectacular dark clown corn cake
  05/22/24
Trade name
Bistre histrionic love of her life karate
  05/22/24
Juice WRLD Capital Partners
transparent gaped new version
  05/22/24


Poast new message in this thread



Reply Favorite

Date: May 22nd, 2024 4:57 PM
Author: Tan marvelous newt space



(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684071)



Reply Favorite

Date: May 22nd, 2024 4:58 PM
Author: Crystalline crackhouse

I think last name is better. But if you want to eventually sell your practice to Wal-Mart, then trade name.

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684077)



Reply Favorite

Date: May 22nd, 2024 5:06 PM
Author: Tan marvelous newt space

I'd be happy if one of my kids took over it when I died.

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684107)



Reply Favorite

Date: May 22nd, 2024 5:33 PM
Author: fiercely-loyal cerebral theatre coldplay fan

i thought you're a paralegal?

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684178)



Reply Favorite

Date: May 22nd, 2024 6:09 PM
Author: Tan marvelous newt space

npfd?

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684307)



Reply Favorite

Date: May 22nd, 2024 10:13 PM
Author: Sapphire dilemma patrolman

yeah I’m sure they’re dying to take over the business of the guy who screamed at them when they were small children

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684944)



Reply Favorite

Date: May 22nd, 2024 4:59 PM
Author: beady-eyed useless fanboi

last name. trade names always seemed kinda prole to me

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684081)



Reply Favorite

Date: May 22nd, 2024 5:06 PM
Author: Tan marvelous newt space

pnnc

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684108)



Reply Favorite

Date: May 22nd, 2024 5:01 PM
Author: Titillating awkward spot

I think trade-name law firms are among the most startingly prole things you can do to your practice.

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684087)



Reply Favorite

Date: May 22nd, 2024 5:05 PM
Author: Tan marvelous newt space

Checks out, Reddit seems to be all about trade names. The main alleged benefits are resale value and SEO rankings. The former might be something to consider for certain practice areas but the SEO stuff makes no sense to me. Can't you just put those buzzwords elsewhere on your site? i.e. Paralegal Mohammad, #1 SoCal Bankruptcy Attorney

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684104)



Reply Favorite

Date: May 22nd, 2024 5:18 PM
Author: Titillating awkward spot

"resale value"? What fucking percent of solo shops have resale value after the solo attorney no longer works there?

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684144)



Reply Favorite

Date: May 22nd, 2024 5:29 PM
Author: Crystalline crackhouse

You start solo then hire lawyers and staff and then sell...if you're gay

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684168)



Reply Favorite

Date: May 22nd, 2024 6:11 PM
Author: Tan marvelous newt space

but you can always rebrand later i suppose

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684311)



Reply Favorite

Date: May 22nd, 2024 9:35 PM
Author: Bronze lascivious friendly grandma

An old boomer (maybe even silent gen) solo once tried to "sell" me his practice, which consisted mostly of traffic defense and shitty family law. Just had a good chuckle remembering that.

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684836)



Reply Favorite

Date: May 23rd, 2024 12:25 AM
Author: Titillating awkward spot

Lol what did he want for it?

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47685244)



Reply Favorite

Date: May 22nd, 2024 9:27 PM
Author: mauve theater stage giraffe

Git ‘er Dun Law

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684813)



Reply Favorite

Date: May 22nd, 2024 9:33 PM
Author: walnut church legend

Trade name is so fucking prole but a good one probably brings in business. I have too much pride.

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684829)



Reply Favorite

Date: May 22nd, 2024 9:45 PM
Author: beady-eyed useless fanboi

love it when law firms have "modern" MBA-sounding hip names.

Like, Synergy Law, Fidelity Law, EZ Legal, Reliant Law, Apex Legal, Inspire Legal Services, Holistic Legal, etc.

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684870)



Reply Favorite

Date: May 22nd, 2024 9:48 PM
Author: walnut church legend

It just makes me assume they are horrible lawyers. The same when most firms advertise.

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684880)



Reply Favorite

Date: May 22nd, 2024 9:50 PM
Author: aphrodisiac canary indian lodge

cr

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684888)



Reply Favorite

Date: May 22nd, 2024 9:49 PM
Author: Contagious abusive lay idiot

I have no idea why solos would do trade names. I think it means they are basically killing time until they partner up with other attys

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684886)



Reply Favorite

Date: May 22nd, 2024 10:02 PM
Author: Chartreuse exhilarant skinny woman range

either be The Law Tiger or just go with your name, there is no in between

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684915)



Reply Favorite

Date: May 22nd, 2024 10:03 PM
Author: beady-eyed useless fanboi

titcr

https://www.gorillalawfirm.com/

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684919)



Reply Favorite

Date: May 22nd, 2024 10:04 PM
Author: Chartreuse exhilarant skinny woman range

this man is leaning in

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684922)



Reply Favorite

Date: May 22nd, 2024 10:02 PM
Author: hyperactive vibrant hall

Trade name is great for marketing because people know that you only do of law.

"Faggot Family Law" tells potential clients that you specialize in a certain field of law and that's why you're charging through the nose.

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684917)



Reply Favorite

Date: May 22nd, 2024 10:42 PM
Author: Tan marvelous newt space

Also pigeonholes you into that practice area though.

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47685046)



Reply Favorite

Date: May 22nd, 2024 10:44 PM
Author: hyperactive vibrant hall

This is assuming you've made the choice that you're going to double-down on this particular area and pass on anything else.

Nobody ever got rich being a General Practioner

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47685049)



Reply Favorite

Date: May 22nd, 2024 11:02 PM
Author: Tan marvelous newt space

Few general practitioners anymore. But very common to take anything that walks in the door in the early days, or focus on a few transactional areas until a clientele is established. You can always target later with marketing, website or a dba later.

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47685107)



Reply Favorite

Date: May 22nd, 2024 10:15 PM
Author: maroon gas station fat ankles

https://www.mybaldlawyer.com/

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684949)



Reply Favorite

Date: May 22nd, 2024 10:42 PM
Author: Tan marvelous newt space



(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47685047)



Reply Favorite

Date: May 22nd, 2024 10:46 PM
Author: spectacular dark clown corn cake

Damn. No one would ever accuse him of false advertising.

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47685058)



Reply Favorite

Date: May 22nd, 2024 10:56 PM
Author: Wild Partner

Wild animal, actually.

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47685083)



Reply Favorite

Date: May 22nd, 2024 11:07 PM
Author: Chocolate Boltzmann



(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47685120)



Reply Favorite

Date: May 22nd, 2024 11:06 PM
Author: soggy bright forum

NorCal Employment Counsel

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47685116)



Reply Favorite

Date: May 22nd, 2024 11:09 PM
Author: spectacular dark clown corn cake

I don't think that was his actual firm name.

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47685131)



Reply Favorite

Date: May 22nd, 2024 11:08 PM
Author: Bistre histrionic love of her life karate

Trade name

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47685124)



Reply Favorite

Date: May 22nd, 2024 11:19 PM
Author: transparent gaped new version

Juice WRLD Capital Partners

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47685150)