\
  The most prestigious law school admissions discussion board in the world.
BackRefresh Options Favorite

Solos: last name law firm or trade name?

...
Stubborn cream coldplay fan
  05/22/24
I think last name is better. But if you want to eventually s...
Bisexual cerebral chapel keepsake machete
  05/22/24
I'd be happy if one of my kids took over it when I died.
Stubborn cream coldplay fan
  05/22/24
i thought you're a paralegal?
clear soul-stirring factory reset button
  05/22/24
npfd?
Stubborn cream coldplay fan
  05/22/24
yeah I’m sure they’re dying to take over the bus...
walnut rehab
  05/22/24
last name. trade names always seemed kinda prole to me
rambunctious athletic conference regret
  05/22/24
pnnc
Stubborn cream coldplay fan
  05/22/24
I think trade-name law firms are among the most startingly p...
bonkers pontificating headpube
  05/22/24
Checks out, Reddit seems to be all about trade names. The ma...
Stubborn cream coldplay fan
  05/22/24
"resale value"? What fucking percent of solo shop...
bonkers pontificating headpube
  05/22/24
You start solo then hire lawyers and staff and then sell...i...
Bisexual cerebral chapel keepsake machete
  05/22/24
but you can always rebrand later i suppose
Stubborn cream coldplay fan
  05/22/24
An old boomer (maybe even silent gen) solo once tried to &qu...
razzle-dazzle frum range
  05/22/24
Lol what did he want for it?
bonkers pontificating headpube
  05/23/24
Git ‘er Dun Law
idiotic locale lettuce
  05/22/24
Trade name is so fucking prole but a good one probably bring...
adventurous free-loading piazza milk
  05/22/24
love it when law firms have "modern" MBA-sounding ...
rambunctious athletic conference regret
  05/22/24
It just makes me assume they are horrible lawyers. The same ...
adventurous free-loading piazza milk
  05/22/24
cr
massive stead
  05/22/24
I have no idea why solos would do trade names. I think it m...
Out-of-control Learning Disabled Base Idea He Suggested
  05/22/24
either be The Law Tiger or just go with your name, there is ...
Hideous Jew
  05/22/24
titcr https://www.gorillalawfirm.com/
rambunctious athletic conference regret
  05/22/24
this man is leaning in
Hideous Jew
  05/22/24
Trade name is great for marketing because people know that y...
arrogant copper mood dog poop
  05/22/24
Also pigeonholes you into that practice area though.
Stubborn cream coldplay fan
  05/22/24
This is assuming you've made the choice that you're going to...
arrogant copper mood dog poop
  05/22/24
Few general practitioners anymore. But very common to take a...
Stubborn cream coldplay fan
  05/22/24
https://www.mybaldlawyer.com/
Vibrant medicated hissy fit multi-billionaire
  05/22/24
...
Stubborn cream coldplay fan
  05/22/24
Damn. No one would ever accuse him of false advertising.
startling station
  05/22/24
Wild animal, actually.
cruel-hearted gold goal in life
  05/22/24
...
narrow-minded geriatric black woman
  05/22/24
NorCal Employment Counsel
Violent snowy half-breed gas station
  05/22/24
I don't think that was his actual firm name.
startling station
  05/22/24
Trade name
henna temple
  05/22/24
Juice WRLD Capital Partners
Mahogany Erotic Degenerate
  05/22/24


Poast new message in this thread



Reply Favorite

Date: May 22nd, 2024 4:57 PM
Author: Stubborn cream coldplay fan



(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684071)



Reply Favorite

Date: May 22nd, 2024 4:58 PM
Author: Bisexual cerebral chapel keepsake machete

I think last name is better. But if you want to eventually sell your practice to Wal-Mart, then trade name.

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684077)



Reply Favorite

Date: May 22nd, 2024 5:06 PM
Author: Stubborn cream coldplay fan

I'd be happy if one of my kids took over it when I died.

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684107)



Reply Favorite

Date: May 22nd, 2024 5:33 PM
Author: clear soul-stirring factory reset button

i thought you're a paralegal?

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684178)



Reply Favorite

Date: May 22nd, 2024 6:09 PM
Author: Stubborn cream coldplay fan

npfd?

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684307)



Reply Favorite

Date: May 22nd, 2024 10:13 PM
Author: walnut rehab

yeah I’m sure they’re dying to take over the business of the guy who screamed at them when they were small children

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684944)



Reply Favorite

Date: May 22nd, 2024 4:59 PM
Author: rambunctious athletic conference regret

last name. trade names always seemed kinda prole to me

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684081)



Reply Favorite

Date: May 22nd, 2024 5:06 PM
Author: Stubborn cream coldplay fan

pnnc

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684108)



Reply Favorite

Date: May 22nd, 2024 5:01 PM
Author: bonkers pontificating headpube

I think trade-name law firms are among the most startingly prole things you can do to your practice.

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684087)



Reply Favorite

Date: May 22nd, 2024 5:05 PM
Author: Stubborn cream coldplay fan

Checks out, Reddit seems to be all about trade names. The main alleged benefits are resale value and SEO rankings. The former might be something to consider for certain practice areas but the SEO stuff makes no sense to me. Can't you just put those buzzwords elsewhere on your site? i.e. Paralegal Mohammad, #1 SoCal Bankruptcy Attorney

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684104)



Reply Favorite

Date: May 22nd, 2024 5:18 PM
Author: bonkers pontificating headpube

"resale value"? What fucking percent of solo shops have resale value after the solo attorney no longer works there?

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684144)



Reply Favorite

Date: May 22nd, 2024 5:29 PM
Author: Bisexual cerebral chapel keepsake machete

You start solo then hire lawyers and staff and then sell...if you're gay

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684168)



Reply Favorite

Date: May 22nd, 2024 6:11 PM
Author: Stubborn cream coldplay fan

but you can always rebrand later i suppose

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684311)



Reply Favorite

Date: May 22nd, 2024 9:35 PM
Author: razzle-dazzle frum range

An old boomer (maybe even silent gen) solo once tried to "sell" me his practice, which consisted mostly of traffic defense and shitty family law. Just had a good chuckle remembering that.

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684836)



Reply Favorite

Date: May 23rd, 2024 12:25 AM
Author: bonkers pontificating headpube

Lol what did he want for it?

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47685244)



Reply Favorite

Date: May 22nd, 2024 9:27 PM
Author: idiotic locale lettuce

Git ‘er Dun Law

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684813)



Reply Favorite

Date: May 22nd, 2024 9:33 PM
Author: adventurous free-loading piazza milk

Trade name is so fucking prole but a good one probably brings in business. I have too much pride.

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684829)



Reply Favorite

Date: May 22nd, 2024 9:45 PM
Author: rambunctious athletic conference regret

love it when law firms have "modern" MBA-sounding hip names.

Like, Synergy Law, Fidelity Law, EZ Legal, Reliant Law, Apex Legal, Inspire Legal Services, Holistic Legal, etc.

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684870)



Reply Favorite

Date: May 22nd, 2024 9:48 PM
Author: adventurous free-loading piazza milk

It just makes me assume they are horrible lawyers. The same when most firms advertise.

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684880)



Reply Favorite

Date: May 22nd, 2024 9:50 PM
Author: massive stead

cr

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684888)



Reply Favorite

Date: May 22nd, 2024 9:49 PM
Author: Out-of-control Learning Disabled Base Idea He Suggested

I have no idea why solos would do trade names. I think it means they are basically killing time until they partner up with other attys

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684886)



Reply Favorite

Date: May 22nd, 2024 10:02 PM
Author: Hideous Jew

either be The Law Tiger or just go with your name, there is no in between

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684915)



Reply Favorite

Date: May 22nd, 2024 10:03 PM
Author: rambunctious athletic conference regret

titcr

https://www.gorillalawfirm.com/

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684919)



Reply Favorite

Date: May 22nd, 2024 10:04 PM
Author: Hideous Jew

this man is leaning in

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684922)



Reply Favorite

Date: May 22nd, 2024 10:02 PM
Author: arrogant copper mood dog poop

Trade name is great for marketing because people know that you only do of law.

"Faggot Family Law" tells potential clients that you specialize in a certain field of law and that's why you're charging through the nose.

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684917)



Reply Favorite

Date: May 22nd, 2024 10:42 PM
Author: Stubborn cream coldplay fan

Also pigeonholes you into that practice area though.

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47685046)



Reply Favorite

Date: May 22nd, 2024 10:44 PM
Author: arrogant copper mood dog poop

This is assuming you've made the choice that you're going to double-down on this particular area and pass on anything else.

Nobody ever got rich being a General Practioner

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47685049)



Reply Favorite

Date: May 22nd, 2024 11:02 PM
Author: Stubborn cream coldplay fan

Few general practitioners anymore. But very common to take anything that walks in the door in the early days, or focus on a few transactional areas until a clientele is established. You can always target later with marketing, website or a dba later.

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47685107)



Reply Favorite

Date: May 22nd, 2024 10:15 PM
Author: Vibrant medicated hissy fit multi-billionaire

https://www.mybaldlawyer.com/

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684949)



Reply Favorite

Date: May 22nd, 2024 10:42 PM
Author: Stubborn cream coldplay fan



(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47685047)



Reply Favorite

Date: May 22nd, 2024 10:46 PM
Author: startling station

Damn. No one would ever accuse him of false advertising.

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47685058)



Reply Favorite

Date: May 22nd, 2024 10:56 PM
Author: cruel-hearted gold goal in life

Wild animal, actually.

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47685083)



Reply Favorite

Date: May 22nd, 2024 11:07 PM
Author: narrow-minded geriatric black woman



(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47685120)



Reply Favorite

Date: May 22nd, 2024 11:06 PM
Author: Violent snowy half-breed gas station

NorCal Employment Counsel

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47685116)



Reply Favorite

Date: May 22nd, 2024 11:09 PM
Author: startling station

I don't think that was his actual firm name.

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47685131)



Reply Favorite

Date: May 22nd, 2024 11:08 PM
Author: henna temple

Trade name

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47685124)



Reply Favorite

Date: May 22nd, 2024 11:19 PM
Author: Mahogany Erotic Degenerate

Juice WRLD Capital Partners

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47685150)