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Solos: last name law firm or trade name?

...
Mahogany Theater Stage
  05/22/24
I think last name is better. But if you want to eventually s...
Medicated jet center
  05/22/24
I'd be happy if one of my kids took over it when I died.
Mahogany Theater Stage
  05/22/24
i thought you're a paralegal?
startling love of her life
  05/22/24
npfd?
Mahogany Theater Stage
  05/22/24
yeah I’m sure they’re dying to take over the bus...
wonderful reading party address
  05/22/24
last name. trade names always seemed kinda prole to me
copper glittery queen of the night
  05/22/24
pnnc
Mahogany Theater Stage
  05/22/24
I think trade-name law firms are among the most startingly p...
French patrolman puppy
  05/22/24
Checks out, Reddit seems to be all about trade names. The ma...
Mahogany Theater Stage
  05/22/24
"resale value"? What fucking percent of solo shop...
French patrolman puppy
  05/22/24
You start solo then hire lawyers and staff and then sell...i...
Medicated jet center
  05/22/24
but you can always rebrand later i suppose
Mahogany Theater Stage
  05/22/24
An old boomer (maybe even silent gen) solo once tried to &qu...
dull vivacious pit
  05/22/24
Lol what did he want for it?
French patrolman puppy
  05/23/24
Git ‘er Dun Law
know-it-all fluffy nursing home dysfunction
  05/22/24
Trade name is so fucking prole but a good one probably bring...
Peach Potus
  05/22/24
love it when law firms have "modern" MBA-sounding ...
copper glittery queen of the night
  05/22/24
It just makes me assume they are horrible lawyers. The same ...
Peach Potus
  05/22/24
cr
tripping friendly grandma tanning salon
  05/22/24
I have no idea why solos would do trade names. I think it m...
Razzmatazz House-broken Set Affirmative Action
  05/22/24
either be The Law Tiger or just go with your name, there is ...
apoplectic location ladyboy
  05/22/24
titcr https://www.gorillalawfirm.com/
copper glittery queen of the night
  05/22/24
this man is leaning in
apoplectic location ladyboy
  05/22/24
Trade name is great for marketing because people know that y...
Hairraiser bat-shit-crazy church
  05/22/24
Also pigeonholes you into that practice area though.
Mahogany Theater Stage
  05/22/24
This is assuming you've made the choice that you're going to...
Hairraiser bat-shit-crazy church
  05/22/24
Few general practitioners anymore. But very common to take a...
Mahogany Theater Stage
  05/22/24
https://www.mybaldlawyer.com/
light library
  05/22/24
...
Mahogany Theater Stage
  05/22/24
Damn. No one would ever accuse him of false advertising.
amethyst arousing philosopher-king fanboi
  05/22/24
Wild animal, actually.
Bipolar regret
  05/22/24
...
judgmental striped hyena feces
  05/22/24
NorCal Employment Counsel
smoky coffee pot
  05/22/24
I don't think that was his actual firm name.
amethyst arousing philosopher-king fanboi
  05/22/24
Trade name
Flesh Heaven
  05/22/24
Juice WRLD Capital Partners
Spruce titillating alpha
  05/22/24


Poast new message in this thread



Reply Favorite

Date: May 22nd, 2024 4:57 PM
Author: Mahogany Theater Stage



(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684071)



Reply Favorite

Date: May 22nd, 2024 4:58 PM
Author: Medicated jet center

I think last name is better. But if you want to eventually sell your practice to Wal-Mart, then trade name.

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684077)



Reply Favorite

Date: May 22nd, 2024 5:06 PM
Author: Mahogany Theater Stage

I'd be happy if one of my kids took over it when I died.

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684107)



Reply Favorite

Date: May 22nd, 2024 5:33 PM
Author: startling love of her life

i thought you're a paralegal?

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684178)



Reply Favorite

Date: May 22nd, 2024 6:09 PM
Author: Mahogany Theater Stage

npfd?

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684307)



Reply Favorite

Date: May 22nd, 2024 10:13 PM
Author: wonderful reading party address

yeah I’m sure they’re dying to take over the business of the guy who screamed at them when they were small children

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684944)



Reply Favorite

Date: May 22nd, 2024 4:59 PM
Author: copper glittery queen of the night

last name. trade names always seemed kinda prole to me

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684081)



Reply Favorite

Date: May 22nd, 2024 5:06 PM
Author: Mahogany Theater Stage

pnnc

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684108)



Reply Favorite

Date: May 22nd, 2024 5:01 PM
Author: French patrolman puppy

I think trade-name law firms are among the most startingly prole things you can do to your practice.

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684087)



Reply Favorite

Date: May 22nd, 2024 5:05 PM
Author: Mahogany Theater Stage

Checks out, Reddit seems to be all about trade names. The main alleged benefits are resale value and SEO rankings. The former might be something to consider for certain practice areas but the SEO stuff makes no sense to me. Can't you just put those buzzwords elsewhere on your site? i.e. Paralegal Mohammad, #1 SoCal Bankruptcy Attorney

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684104)



Reply Favorite

Date: May 22nd, 2024 5:18 PM
Author: French patrolman puppy

"resale value"? What fucking percent of solo shops have resale value after the solo attorney no longer works there?

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684144)



Reply Favorite

Date: May 22nd, 2024 5:29 PM
Author: Medicated jet center

You start solo then hire lawyers and staff and then sell...if you're gay

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684168)



Reply Favorite

Date: May 22nd, 2024 6:11 PM
Author: Mahogany Theater Stage

but you can always rebrand later i suppose

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684311)



Reply Favorite

Date: May 22nd, 2024 9:35 PM
Author: dull vivacious pit

An old boomer (maybe even silent gen) solo once tried to "sell" me his practice, which consisted mostly of traffic defense and shitty family law. Just had a good chuckle remembering that.

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684836)



Reply Favorite

Date: May 23rd, 2024 12:25 AM
Author: French patrolman puppy

Lol what did he want for it?

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47685244)



Reply Favorite

Date: May 22nd, 2024 9:27 PM
Author: know-it-all fluffy nursing home dysfunction

Git ‘er Dun Law

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684813)



Reply Favorite

Date: May 22nd, 2024 9:33 PM
Author: Peach Potus

Trade name is so fucking prole but a good one probably brings in business. I have too much pride.

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684829)



Reply Favorite

Date: May 22nd, 2024 9:45 PM
Author: copper glittery queen of the night

love it when law firms have "modern" MBA-sounding hip names.

Like, Synergy Law, Fidelity Law, EZ Legal, Reliant Law, Apex Legal, Inspire Legal Services, Holistic Legal, etc.

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684870)



Reply Favorite

Date: May 22nd, 2024 9:48 PM
Author: Peach Potus

It just makes me assume they are horrible lawyers. The same when most firms advertise.

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684880)



Reply Favorite

Date: May 22nd, 2024 9:50 PM
Author: tripping friendly grandma tanning salon

cr

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684888)



Reply Favorite

Date: May 22nd, 2024 9:49 PM
Author: Razzmatazz House-broken Set Affirmative Action

I have no idea why solos would do trade names. I think it means they are basically killing time until they partner up with other attys

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684886)



Reply Favorite

Date: May 22nd, 2024 10:02 PM
Author: apoplectic location ladyboy

either be The Law Tiger or just go with your name, there is no in between

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684915)



Reply Favorite

Date: May 22nd, 2024 10:03 PM
Author: copper glittery queen of the night

titcr

https://www.gorillalawfirm.com/

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684919)



Reply Favorite

Date: May 22nd, 2024 10:04 PM
Author: apoplectic location ladyboy

this man is leaning in

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684922)



Reply Favorite

Date: May 22nd, 2024 10:02 PM
Author: Hairraiser bat-shit-crazy church

Trade name is great for marketing because people know that you only do of law.

"Faggot Family Law" tells potential clients that you specialize in a certain field of law and that's why you're charging through the nose.

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684917)



Reply Favorite

Date: May 22nd, 2024 10:42 PM
Author: Mahogany Theater Stage

Also pigeonholes you into that practice area though.

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47685046)



Reply Favorite

Date: May 22nd, 2024 10:44 PM
Author: Hairraiser bat-shit-crazy church

This is assuming you've made the choice that you're going to double-down on this particular area and pass on anything else.

Nobody ever got rich being a General Practioner

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47685049)



Reply Favorite

Date: May 22nd, 2024 11:02 PM
Author: Mahogany Theater Stage

Few general practitioners anymore. But very common to take anything that walks in the door in the early days, or focus on a few transactional areas until a clientele is established. You can always target later with marketing, website or a dba later.

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47685107)



Reply Favorite

Date: May 22nd, 2024 10:15 PM
Author: light library

https://www.mybaldlawyer.com/

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684949)



Reply Favorite

Date: May 22nd, 2024 10:42 PM
Author: Mahogany Theater Stage



(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47685047)



Reply Favorite

Date: May 22nd, 2024 10:46 PM
Author: amethyst arousing philosopher-king fanboi

Damn. No one would ever accuse him of false advertising.

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47685058)



Reply Favorite

Date: May 22nd, 2024 10:56 PM
Author: Bipolar regret

Wild animal, actually.

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47685083)



Reply Favorite

Date: May 22nd, 2024 11:07 PM
Author: judgmental striped hyena feces



(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47685120)



Reply Favorite

Date: May 22nd, 2024 11:06 PM
Author: smoky coffee pot

NorCal Employment Counsel

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47685116)



Reply Favorite

Date: May 22nd, 2024 11:09 PM
Author: amethyst arousing philosopher-king fanboi

I don't think that was his actual firm name.

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47685131)



Reply Favorite

Date: May 22nd, 2024 11:08 PM
Author: Flesh Heaven

Trade name

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47685124)



Reply Favorite

Date: May 22nd, 2024 11:19 PM
Author: Spruce titillating alpha

Juice WRLD Capital Partners

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47685150)