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Solos: last name law firm or trade name?

...
Self-absorbed set
  05/22/24
I think last name is better. But if you want to eventually s...
Amber Charismatic Boiling Water Piazza
  05/22/24
I'd be happy if one of my kids took over it when I died.
Self-absorbed set
  05/22/24
i thought you're a paralegal?
Vigorous ocher hissy fit
  05/22/24
npfd?
Self-absorbed set
  05/22/24
yeah I’m sure they’re dying to take over the bus...
aggressive step-uncle's house codepig
  05/22/24
last name. trade names always seemed kinda prole to me
appetizing aqua temple fortuitous meteor
  05/22/24
pnnc
Self-absorbed set
  05/22/24
I think trade-name law firms are among the most startingly p...
Stimulating bat shit crazy friendly grandma
  05/22/24
Checks out, Reddit seems to be all about trade names. The ma...
Self-absorbed set
  05/22/24
"resale value"? What fucking percent of solo shop...
Stimulating bat shit crazy friendly grandma
  05/22/24
You start solo then hire lawyers and staff and then sell...i...
Amber Charismatic Boiling Water Piazza
  05/22/24
but you can always rebrand later i suppose
Self-absorbed set
  05/22/24
An old boomer (maybe even silent gen) solo once tried to &qu...
awkward abode
  05/22/24
Lol what did he want for it?
Stimulating bat shit crazy friendly grandma
  05/23/24
Git ‘er Dun Law
Magical floppy lodge generalized bond
  05/22/24
Trade name is so fucking prole but a good one probably bring...
Flatulent Theatre Ape
  05/22/24
love it when law firms have "modern" MBA-sounding ...
appetizing aqua temple fortuitous meteor
  05/22/24
It just makes me assume they are horrible lawyers. The same ...
Flatulent Theatre Ape
  05/22/24
cr
medicated ticket booth
  05/22/24
I have no idea why solos would do trade names. I think it m...
Exhilarant French Chef
  05/22/24
either be The Law Tiger or just go with your name, there is ...
Lemon Area
  05/22/24
titcr https://www.gorillalawfirm.com/
appetizing aqua temple fortuitous meteor
  05/22/24
this man is leaning in
Lemon Area
  05/22/24
Trade name is great for marketing because people know that y...
pearl apoplectic sound barrier
  05/22/24
Also pigeonholes you into that practice area though.
Self-absorbed set
  05/22/24
This is assuming you've made the choice that you're going to...
pearl apoplectic sound barrier
  05/22/24
Few general practitioners anymore. But very common to take a...
Self-absorbed set
  05/22/24
https://www.mybaldlawyer.com/
deranged indian lodge
  05/22/24
...
Self-absorbed set
  05/22/24
Damn. No one would ever accuse him of false advertising.
jade massive center
  05/22/24
Wild animal, actually.
puce slippery community account dilemma
  05/22/24
...
Arrogant office half-breed
  05/22/24
NorCal Employment Counsel
excitant house deer antler
  05/22/24
I don't think that was his actual firm name.
jade massive center
  05/22/24
Trade name
Coral bossy cruise ship
  05/22/24
Juice WRLD Capital Partners
Soul-stirring menage
  05/22/24


Poast new message in this thread



Reply Favorite

Date: May 22nd, 2024 4:57 PM
Author: Self-absorbed set



(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684071)



Reply Favorite

Date: May 22nd, 2024 4:58 PM
Author: Amber Charismatic Boiling Water Piazza

I think last name is better. But if you want to eventually sell your practice to Wal-Mart, then trade name.

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684077)



Reply Favorite

Date: May 22nd, 2024 5:06 PM
Author: Self-absorbed set

I'd be happy if one of my kids took over it when I died.

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684107)



Reply Favorite

Date: May 22nd, 2024 5:33 PM
Author: Vigorous ocher hissy fit

i thought you're a paralegal?

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684178)



Reply Favorite

Date: May 22nd, 2024 6:09 PM
Author: Self-absorbed set

npfd?

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684307)



Reply Favorite

Date: May 22nd, 2024 10:13 PM
Author: aggressive step-uncle's house codepig

yeah I’m sure they’re dying to take over the business of the guy who screamed at them when they were small children

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684944)



Reply Favorite

Date: May 22nd, 2024 4:59 PM
Author: appetizing aqua temple fortuitous meteor

last name. trade names always seemed kinda prole to me

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684081)



Reply Favorite

Date: May 22nd, 2024 5:06 PM
Author: Self-absorbed set

pnnc

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684108)



Reply Favorite

Date: May 22nd, 2024 5:01 PM
Author: Stimulating bat shit crazy friendly grandma

I think trade-name law firms are among the most startingly prole things you can do to your practice.

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684087)



Reply Favorite

Date: May 22nd, 2024 5:05 PM
Author: Self-absorbed set

Checks out, Reddit seems to be all about trade names. The main alleged benefits are resale value and SEO rankings. The former might be something to consider for certain practice areas but the SEO stuff makes no sense to me. Can't you just put those buzzwords elsewhere on your site? i.e. Paralegal Mohammad, #1 SoCal Bankruptcy Attorney

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684104)



Reply Favorite

Date: May 22nd, 2024 5:18 PM
Author: Stimulating bat shit crazy friendly grandma

"resale value"? What fucking percent of solo shops have resale value after the solo attorney no longer works there?

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684144)



Reply Favorite

Date: May 22nd, 2024 5:29 PM
Author: Amber Charismatic Boiling Water Piazza

You start solo then hire lawyers and staff and then sell...if you're gay

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684168)



Reply Favorite

Date: May 22nd, 2024 6:11 PM
Author: Self-absorbed set

but you can always rebrand later i suppose

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684311)



Reply Favorite

Date: May 22nd, 2024 9:35 PM
Author: awkward abode

An old boomer (maybe even silent gen) solo once tried to "sell" me his practice, which consisted mostly of traffic defense and shitty family law. Just had a good chuckle remembering that.

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684836)



Reply Favorite

Date: May 23rd, 2024 12:25 AM
Author: Stimulating bat shit crazy friendly grandma

Lol what did he want for it?

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47685244)



Reply Favorite

Date: May 22nd, 2024 9:27 PM
Author: Magical floppy lodge generalized bond

Git ‘er Dun Law

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684813)



Reply Favorite

Date: May 22nd, 2024 9:33 PM
Author: Flatulent Theatre Ape

Trade name is so fucking prole but a good one probably brings in business. I have too much pride.

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684829)



Reply Favorite

Date: May 22nd, 2024 9:45 PM
Author: appetizing aqua temple fortuitous meteor

love it when law firms have "modern" MBA-sounding hip names.

Like, Synergy Law, Fidelity Law, EZ Legal, Reliant Law, Apex Legal, Inspire Legal Services, Holistic Legal, etc.

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684870)



Reply Favorite

Date: May 22nd, 2024 9:48 PM
Author: Flatulent Theatre Ape

It just makes me assume they are horrible lawyers. The same when most firms advertise.

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684880)



Reply Favorite

Date: May 22nd, 2024 9:50 PM
Author: medicated ticket booth

cr

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684888)



Reply Favorite

Date: May 22nd, 2024 9:49 PM
Author: Exhilarant French Chef

I have no idea why solos would do trade names. I think it means they are basically killing time until they partner up with other attys

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684886)



Reply Favorite

Date: May 22nd, 2024 10:02 PM
Author: Lemon Area

either be The Law Tiger or just go with your name, there is no in between

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684915)



Reply Favorite

Date: May 22nd, 2024 10:03 PM
Author: appetizing aqua temple fortuitous meteor

titcr

https://www.gorillalawfirm.com/

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684919)



Reply Favorite

Date: May 22nd, 2024 10:04 PM
Author: Lemon Area

this man is leaning in

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684922)



Reply Favorite

Date: May 22nd, 2024 10:02 PM
Author: pearl apoplectic sound barrier

Trade name is great for marketing because people know that you only do of law.

"Faggot Family Law" tells potential clients that you specialize in a certain field of law and that's why you're charging through the nose.

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684917)



Reply Favorite

Date: May 22nd, 2024 10:42 PM
Author: Self-absorbed set

Also pigeonholes you into that practice area though.

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47685046)



Reply Favorite

Date: May 22nd, 2024 10:44 PM
Author: pearl apoplectic sound barrier

This is assuming you've made the choice that you're going to double-down on this particular area and pass on anything else.

Nobody ever got rich being a General Practioner

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47685049)



Reply Favorite

Date: May 22nd, 2024 11:02 PM
Author: Self-absorbed set

Few general practitioners anymore. But very common to take anything that walks in the door in the early days, or focus on a few transactional areas until a clientele is established. You can always target later with marketing, website or a dba later.

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47685107)



Reply Favorite

Date: May 22nd, 2024 10:15 PM
Author: deranged indian lodge

https://www.mybaldlawyer.com/

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684949)



Reply Favorite

Date: May 22nd, 2024 10:42 PM
Author: Self-absorbed set



(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47685047)



Reply Favorite

Date: May 22nd, 2024 10:46 PM
Author: jade massive center

Damn. No one would ever accuse him of false advertising.

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47685058)



Reply Favorite

Date: May 22nd, 2024 10:56 PM
Author: puce slippery community account dilemma

Wild animal, actually.

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47685083)



Reply Favorite

Date: May 22nd, 2024 11:07 PM
Author: Arrogant office half-breed



(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47685120)



Reply Favorite

Date: May 22nd, 2024 11:06 PM
Author: excitant house deer antler

NorCal Employment Counsel

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47685116)



Reply Favorite

Date: May 22nd, 2024 11:09 PM
Author: jade massive center

I don't think that was his actual firm name.

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47685131)



Reply Favorite

Date: May 22nd, 2024 11:08 PM
Author: Coral bossy cruise ship

Trade name

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47685124)



Reply Favorite

Date: May 22nd, 2024 11:19 PM
Author: Soul-stirring menage

Juice WRLD Capital Partners

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47685150)