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Breaking: Pepsi Co., finally realizes $7 for a bag of Doritos is too much

https://www.detroitnews.com/story/business/2026/04/07/dorito...
charismatic cowardly personal credit line deer antler
  04/07/26
why tf do u have a paid subscription to the detroit news
White abode ratface
  04/07/26
I don't, that's weird, it came up for free for me the first ...
charismatic cowardly personal credit line deer antler
  04/07/26
https://nypost.com/2026/04/07/business/how-7-doritos-trigger...
charismatic cowardly personal credit line deer antler
  04/07/26
Don't be mean to the 2nd best newspaper in the Paris of the ...
Vermilion hunting ground dingle berry
  04/07/26
...
Chartreuse dragon university
  04/07/26
As a true baller, I don't even check the price before I buy ...
lake death wish
  04/07/26
weird i was wondering who tf buys this shit to begin with
White abode ratface
  04/07/26
rofl i just bought a dorittos bag in india and it was like ....
Exhilarant hot theater dog poop
  04/07/26
PepsiCo expected the luxury prole dry snack space to expand
Honey-headed Flickering Codepig
  04/07/26
When I was in 5th grade our little league team won the champ...
Navy Provocative Sex Offender
  04/07/26
...
opaque pontificating property knife
  04/07/26
...
Chartreuse dragon university
  04/07/26
...
Hideous Center Ape
  04/07/26
...
Chartreuse dragon university
  04/07/26
thousands of dollars in chips: comped
laughsome volcanic crater stead
  04/07/26
Okay, I lol’d
Chartreuse dragon university
  04/07/26
It was all just ethnic people buying these with SNAP huh? Ha...
Navy Provocative Sex Offender
  04/07/26
I like dorito and have a small bag occasionally (i'm white).
internet-worthy dilemma roommate
  04/07/26
(i'm white) tp
Chartreuse dragon university
  04/07/26
"As of March, Amar Singh, its owner, said he hadn&rsquo...
Navy Provocative Sex Offender
  04/07/26
They're fantastic with french onion dip.
opaque pontificating property knife
  04/07/26
At my supermarket recently there was a sign that said Dorito...
Khaki house roast beef
  04/07/26
Thats crazy it feels like $2-3 should be the price for this ...
Navy Provocative Sex Offender
  04/07/26
I was a little surprised to see that Wal-Mart executives are...
charismatic cowardly personal credit line deer antler
  04/07/26
...
Navy Provocative Sex Offender
  04/07/26
pepsi had indian pajeeta ceo for years and she kept prices f...
Exhilarant hot theater dog poop
  04/07/26
...
Splenetic juggernaut
  04/07/26
...
Chartreuse dragon university
  04/07/26
My friend's dad banged her, used to talk about it all the ti...
Harsh slippery kitchen doctorate
  04/07/26
Buddy of mine hooking up with tbf tp, tp
Chartreuse dragon university
  04/07/26
Exactly. It’s corn, oil, salt, and various flavorings....
Khaki house roast beef
  04/07/26
...
charismatic cowardly personal credit line deer antler
  04/07/26
it's because SNAP & EBT no longer pay for Doritos
pearl cumskin garrison
  04/07/26
.
internet-worthy dilemma roommate
  04/07/26
Cr. Article is propaganda
Beady-eyed Rigpig
  04/07/26
...
Swashbuckling Sapphire Pocket Flask Public Bath
  04/07/26
Work hard, put dorito on table and what he do? He price hike
Outnumbered Aromatic Police Squad
  04/07/26
...
Navy Provocative Sex Offender
  04/07/26
...
charismatic cowardly personal credit line deer antler
  04/07/26
...
Chartreuse dragon university
  04/07/26
...
Wild Locale Private Investor
  04/08/26
One of the best Dorito threads on xo in years. Can't wait f...
Navy Provocative Sex Offender
  04/07/26
...
Hideous Center Ape
  04/07/26
...
Chartreuse dragon university
  04/07/26
Amazing article and thread, and good news Doritos are my...
Light stage new version
  04/07/26
180
Navy Provocative Sex Offender
  04/08/26
...
Hideous Center Ape
  04/08/26
I respect your Doritos knowledge but Sweet Spicy Chili blows...
Khaki house roast beef
  04/08/26
WRONG. Salsa Verde is clearly the GOAT POTUS of dorito.
internet-worthy dilemma roommate
  04/08/26
I don’t think I’ve ever even seen those. I&rsquo...
Khaki house roast beef
  04/08/26
SNAP Doritos as Moral Hazard No Longer tp
Swashbuckling Sapphire Pocket Flask Public Bath
  04/07/26
LMAO they kept the prices high to try to claw back the money...
Boyish nibblets
  04/07/26
Not flame. https://www.pepsico.com/newsroom/press-release...
charismatic cowardly personal credit line deer antler
  04/07/26
...
Hideous Center Ape
  04/07/26
...
Navy Provocative Sex Offender
  04/07/26
wtf
White abode ratface
  04/07/26
...
Chartreuse dragon university
  04/07/26
...
fragrant pea-brained keepsake machete menage
  04/07/26
Doritos are absolutely satanic. What the fuck kind of "...
Silver crotch
  04/07/26
Chinese takeout food. Doritos are worse tho because at least...
Vermilion hunting ground dingle berry
  04/07/26
...
Chartreuse dragon university
  04/07/26
???
Light stage new version
  04/07/26
? a bag of Doritos from the gas station is like 230 calorie...
pearl cumskin garrison
  04/07/26
My mixed son loves cool ranch doritos and we buy him the &qu...
chilmata
  04/12/26
*opens story about mindless corporate greed* *14 1990s era ...
,,...,..,.......,..,......,.......,..,.,,
  04/12/26


Poast new message in this thread



Reply Favorite

Date: April 7th, 2026 1:42 PM
Author: charismatic cowardly personal credit line deer antler

https://www.detroitnews.com/story/business/2026/04/07/doritos-at-7-a-bag-ended-up-costing-pepsico-billions/89497462007/

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2#49800547)



Reply Favorite

Date: April 7th, 2026 1:43 PM
Author: White abode ratface

why tf do u have a paid subscription to the detroit news

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2#49800549)



Reply Favorite

Date: April 7th, 2026 1:43 PM
Author: charismatic cowardly personal credit line deer antler

I don't, that's weird, it came up for free for me the first time, now its paywalled.

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2#49800553)



Reply Favorite

Date: April 7th, 2026 1:44 PM
Author: charismatic cowardly personal credit line deer antler

https://nypost.com/2026/04/07/business/how-7-doritos-triggered-a-billion-dollar-disaster-for-pepsico/

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2#49800556)



Reply Favorite

Date: April 7th, 2026 8:19 PM
Author: Vermilion hunting ground dingle berry

Don't be mean to the 2nd best newspaper in the Paris of the west

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2#49802061)



Reply Favorite

Date: April 7th, 2026 8:27 PM
Author: Chartreuse dragon university



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2#49802092)



Reply Favorite

Date: April 7th, 2026 1:43 PM
Author: lake death wish

As a true baller, I don't even check the price before I buy a bag of doritos.

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2#49800552)



Reply Favorite

Date: April 7th, 2026 1:50 PM
Author: White abode ratface

weird i was wondering who tf buys this shit to begin with

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2#49800566)



Reply Favorite

Date: April 7th, 2026 1:44 PM
Author: Exhilarant hot theater dog poop

rofl i just bought a dorittos bag in india and it was like .33 cents



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2#49800555)



Reply Favorite

Date: April 7th, 2026 1:45 PM
Author: Honey-headed Flickering Codepig

PepsiCo expected the luxury prole dry snack space to expand

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2#49800557)



Reply Favorite

Date: April 7th, 2026 1:49 PM
Author: Navy Provocative Sex Offender

When I was in 5th grade our little league team won the championship so we rented out a water park and they had like infinite bags of doritos for us, we were throwing them into each others mouths. One kid crushed an entire bag of cool ranch into dust and then poured it into his mouth and ate the whole bag that way. Felt like a Roman emperor. Probably cost like $200 bucks for the whole day back then now that would be thousands of dollars in chips alone

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2#49800563)



Reply Favorite

Date: April 7th, 2026 2:25 PM
Author: opaque pontificating property knife



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2#49800687)



Reply Favorite

Date: April 7th, 2026 4:00 PM
Author: Chartreuse dragon university



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2#49801017)



Reply Favorite

Date: April 7th, 2026 7:18 PM
Author: Hideous Center Ape



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2#49801853)



Reply Favorite

Date: April 7th, 2026 8:15 PM
Author: Chartreuse dragon university



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2#49802047)



Reply Favorite

Date: April 7th, 2026 9:17 PM
Author: laughsome volcanic crater stead

thousands of dollars in chips: comped

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2#49802295)



Reply Favorite

Date: April 7th, 2026 9:17 PM
Author: Chartreuse dragon university

Okay, I lol’d

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2#49802301)



Reply Favorite

Date: April 7th, 2026 1:52 PM
Author: Navy Provocative Sex Offender

It was all just ethnic people buying these with SNAP huh? Haven't seen a normal middle class white eat doritos in 20+ years. Biden allowed 20 million new Doritos customers into the USA unvetted

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2#49800574)



Reply Favorite

Date: April 7th, 2026 2:37 PM
Author: internet-worthy dilemma roommate

I like dorito and have a small bag occasionally (i'm white).

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2#49800721)



Reply Favorite

Date: April 7th, 2026 3:59 PM
Author: Chartreuse dragon university

(i'm white) tp

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2#49801016)



Reply Favorite

Date: April 7th, 2026 1:54 PM
Author: Navy Provocative Sex Offender

"As of March, Amar Singh, its owner, said he hadn’t yet noticed an increase in sales. There, a large bag of Ruffles was selling for $5.49, down 80 cents."

Ruffles are disgusting, so greasy you're just eating crunchy canola oil. Apex tier goysnack

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2#49800581)



Reply Favorite

Date: April 7th, 2026 2:27 PM
Author: opaque pontificating property knife

They're fantastic with french onion dip.

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2#49800691)



Reply Favorite

Date: April 7th, 2026 1:58 PM
Author: Khaki house roast beef

At my supermarket recently there was a sign that said Doritos New Low Price and it was like $5.50 or $6. How the hell is that a low price? I guess it is relatively now.

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2#49800594)



Reply Favorite

Date: April 7th, 2026 2:01 PM
Author: Navy Provocative Sex Offender

Thats crazy it feels like $2-3 should be the price for this shit. They probably still have insane margins at that level. You can still get those yellow corn mexican chips for like $2

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2#49800600)



Reply Favorite

Date: April 7th, 2026 2:04 PM
Author: charismatic cowardly personal credit line deer antler

I was a little surprised to see that Wal-Mart executives are actually having meetings with Pepsi executives about cutting their prices and then Pepsi, rather than saying, yeah, $7 is kind of high, doubles down, Wal-Mart decreases their shelf space which, you would think, would maybe have an impact. Nope. Fuck Pepsi. They deserve to burn.

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2#49800603)



Reply Favorite

Date: April 7th, 2026 2:07 PM
Author: Navy Provocative Sex Offender



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2#49800612)



Reply Favorite

Date: April 7th, 2026 2:18 PM
Author: Exhilarant hot theater dog poop

pepsi had indian pajeeta ceo for years and she kept prices fair

now birdshit beaner ceo and he slap

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2#49800658)



Reply Favorite

Date: April 7th, 2026 3:56 PM
Author: Splenetic juggernaut



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2#49801002)



Reply Favorite

Date: April 7th, 2026 3:59 PM
Author: Chartreuse dragon university



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2#49801011)



Reply Favorite

Date: April 7th, 2026 8:15 PM
Author: Harsh slippery kitchen doctorate

My friend's dad banged her, used to talk about it all the time

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2#49802045)



Reply Favorite

Date: April 7th, 2026 8:16 PM
Author: Chartreuse dragon university

Buddy of mine hooking up with tbf tp, tp

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2#49802048)



Reply Favorite

Date: April 7th, 2026 2:20 PM
Author: Khaki house roast beef

Exactly. It’s corn, oil, salt, and various flavorings. Doritos should only cost maybe a dollar more than plain $2 corn chips. Greedy motherfuckers, I hope they killed their brand for good.

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2#49800675)



Reply Favorite

Date: April 7th, 2026 2:46 PM
Author: charismatic cowardly personal credit line deer antler



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2#49800761)



Reply Favorite

Date: April 7th, 2026 2:28 PM
Author: pearl cumskin garrison

it's because SNAP & EBT no longer pay for Doritos

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2#49800695)



Reply Favorite

Date: April 7th, 2026 2:37 PM
Author: internet-worthy dilemma roommate

.

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2#49800722)



Reply Favorite

Date: April 7th, 2026 2:54 PM
Author: Beady-eyed Rigpig

Cr. Article is propaganda

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2#49800797)



Reply Favorite

Date: April 7th, 2026 3:58 PM
Author: Swashbuckling Sapphire Pocket Flask Public Bath



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2#49801010)



Reply Favorite

Date: April 7th, 2026 2:43 PM
Author: Outnumbered Aromatic Police Squad

Work hard, put dorito on table and what he do? He price hike

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2#49800746)



Reply Favorite

Date: April 7th, 2026 3:22 PM
Author: Navy Provocative Sex Offender



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2#49800884)



Reply Favorite

Date: April 7th, 2026 3:31 PM
Author: charismatic cowardly personal credit line deer antler



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2#49800914)



Reply Favorite

Date: April 7th, 2026 3:59 PM
Author: Chartreuse dragon university



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2#49801014)



Reply Favorite

Date: April 8th, 2026 4:17 PM
Author: Wild Locale Private Investor



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2#49804628)



Reply Favorite

Date: April 7th, 2026 3:23 PM
Author: Navy Provocative Sex Offender

One of the best Dorito threads on xo in years. Can't wait for doodikoff to weigh in.

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2#49800886)



Reply Favorite

Date: April 7th, 2026 7:18 PM
Author: Hideous Center Ape



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2#49801855)



Reply Favorite

Date: April 7th, 2026 8:16 PM
Author: Chartreuse dragon university



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2#49802049)



Reply Favorite

Date: April 7th, 2026 10:16 PM
Author: Light stage new version

Amazing article and thread, and good news

Doritos are my favorite food on earth and that is not flame. I always have 4-6 bags of Doritos in my pantry - in fact right now I have five and just opened one this evening. Love them

3/4 of the time nacho cheese, 1/4 of the time cool ranch.

Yeah $7 a bag is shitty and I’ve posted about that for years. I still buy them but proles won’t.

I usually buy their “4 for $10’ deals and buy like 8 bags for $20

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2#49802506)



Reply Favorite

Date: April 8th, 2026 12:42 PM
Author: Navy Provocative Sex Offender

180

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2#49803811)



Reply Favorite

Date: April 8th, 2026 3:37 PM
Author: Hideous Center Ape



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2#49804531)



Reply Favorite

Date: April 8th, 2026 2:33 PM
Author: Khaki house roast beef

I respect your Doritos knowledge but Sweet Spicy Chili blows away nacho cheese and cool ranch. I don’t know why anyone would ever have any other flavor if SSC is available.

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2#49804269)



Reply Favorite

Date: April 8th, 2026 2:35 PM
Author: internet-worthy dilemma roommate

WRONG. Salsa Verde is clearly the GOAT POTUS of dorito.

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2#49804279)



Reply Favorite

Date: April 8th, 2026 2:37 PM
Author: Khaki house roast beef

I don’t think I’ve ever even seen those. I’ll be looking for them now. I am highly doubtful anything can supplant SSC though.

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2#49804284)



Reply Favorite

Date: April 7th, 2026 3:59 PM
Author: Swashbuckling Sapphire Pocket Flask Public Bath

SNAP Doritos as Moral Hazard No Longer tp

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2#49801015)



Reply Favorite

Date: April 7th, 2026 5:37 PM
Author: Boyish nibblets

LMAO they kept the prices high to try to claw back the money they spent opening a new fast-casual restaurant chain: "Lay's." 180 not flame

---------

>>>>At PepsiCo’s headquarters in New York, Laguarta’s mind was on other priorities too. Americans were increasingly choosing healthier options. Laguarta pushed the company to lean harder into more protein and fiber-rich foods, which tend to cost even more than chips. He was also working on opening a Lay’s-branded restaurant in Spain.

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2#49801454)



Reply Favorite

Date: April 7th, 2026 5:50 PM
Author: charismatic cowardly personal credit line deer antler

Not flame.

https://www.pepsico.com/newsroom/press-releases/2026/pepsico-launches-pilla-tortilla-the-first-ever-lays-restaurant-opening-in-spain

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2#49801482)



Reply Favorite

Date: April 7th, 2026 7:18 PM
Author: Hideous Center Ape



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2#49801851)



Reply Favorite

Date: April 7th, 2026 7:30 PM
Author: Navy Provocative Sex Offender



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2#49801899)



Reply Favorite

Date: April 7th, 2026 7:36 PM
Author: White abode ratface

wtf

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2#49801930)



Reply Favorite

Date: April 7th, 2026 8:16 PM
Author: Chartreuse dragon university



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2#49802051)



Reply Favorite

Date: April 7th, 2026 9:27 PM
Author: fragrant pea-brained keepsake machete menage



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2#49802344)



Reply Favorite

Date: April 7th, 2026 8:19 PM
Author: Silver crotch

Doritos are absolutely satanic. What the fuck kind of "food" can you otherwise eat an entire day's worth of calories and not even feel full?

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2#49802065)



Reply Favorite

Date: April 7th, 2026 8:21 PM
Author: Vermilion hunting ground dingle berry

Chinese takeout food. Doritos are worse tho because at least Chinese takeout is delicious.

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2#49802068)



Reply Favorite

Date: April 7th, 2026 8:27 PM
Author: Chartreuse dragon university



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2#49802094)



Reply Favorite

Date: April 7th, 2026 10:18 PM
Author: Light stage new version

???

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2#49802512)



Reply Favorite

Date: April 7th, 2026 8:30 PM
Author: pearl cumskin garrison

?

a bag of Doritos from the gas station is like 230 calories

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2#49802103)



Reply Favorite

Date: April 12th, 2026 12:54 PM
Author: chilmata

My mixed son loves cool ranch doritos and we buy him the "no dye". In Wal-mart yesterday the bag has the price $5.49 stamped on it, but on the wal-mart shelf, the price was slashed to $3.79.

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2#49812395)



Reply Favorite

Date: April 12th, 2026 1:01 PM
Author: ,,...,..,.......,..,......,.......,..,.,,


*opens story about mindless corporate greed*

*14 1990s era pop-up ads crash web page making it unreadable*

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2#49812400)