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Breaking: Pepsi Co., finally realizes $7 for a bag of Doritos is too much

https://www.detroitnews.com/story/business/2026/04/07/dorito...
Exhilarant Awkward Idea He Suggested
  04/07/26
why tf do u have a paid subscription to the detroit news
zippy aromatic abode
  04/07/26
I don't, that's weird, it came up for free for me the first ...
Exhilarant Awkward Idea He Suggested
  04/07/26
https://nypost.com/2026/04/07/business/how-7-doritos-trigger...
Exhilarant Awkward Idea He Suggested
  04/07/26
Don't be mean to the 2nd best newspaper in the Paris of the ...
Lilac tanning salon pozpig
  04/07/26
...
trip business firm patrolman
  04/07/26
As a true baller, I don't even check the price before I buy ...
Sable appetizing macaca degenerate
  04/07/26
weird i was wondering who tf buys this shit to begin with
zippy aromatic abode
  04/07/26
rofl i just bought a dorittos bag in india and it was like ....
fragrant orchid point sneaky criminal
  04/07/26
PepsiCo expected the luxury prole dry snack space to expand
internet-worthy national security agency
  04/07/26
When I was in 5th grade our little league team won the champ...
ruddy curious shrine
  04/07/26
...
Brass Crotch Therapy
  04/07/26
...
trip business firm patrolman
  04/07/26
...
jade angry garrison place of business
  04/07/26
...
trip business firm patrolman
  04/07/26
thousands of dollars in chips: comped
cruel-hearted voyeur regret
  04/07/26
Okay, I lol’d
trip business firm patrolman
  04/07/26
It was all just ethnic people buying these with SNAP huh? Ha...
ruddy curious shrine
  04/07/26
I like dorito and have a small bag occasionally (i'm white).
arrogant vivacious field
  04/07/26
(i'm white) tp
trip business firm patrolman
  04/07/26
"As of March, Amar Singh, its owner, said he hadn&rsquo...
ruddy curious shrine
  04/07/26
They're fantastic with french onion dip.
Brass Crotch Therapy
  04/07/26
At my supermarket recently there was a sign that said Dorito...
Galvanic rigpig round eye
  04/07/26
Thats crazy it feels like $2-3 should be the price for this ...
ruddy curious shrine
  04/07/26
I was a little surprised to see that Wal-Mart executives are...
Exhilarant Awkward Idea He Suggested
  04/07/26
...
ruddy curious shrine
  04/07/26
pepsi had indian pajeeta ceo for years and she kept prices f...
fragrant orchid point sneaky criminal
  04/07/26
...
glittery bbw
  04/07/26
...
trip business firm patrolman
  04/07/26
My friend's dad banged her, used to talk about it all the ti...
Sexy Useless Brakes
  04/07/26
Buddy of mine hooking up with tbf tp, tp
trip business firm patrolman
  04/07/26
Exactly. It’s corn, oil, salt, and various flavorings....
Galvanic rigpig round eye
  04/07/26
...
Exhilarant Awkward Idea He Suggested
  04/07/26
it's because SNAP & EBT no longer pay for Doritos
aphrodisiac magical mexican
  04/07/26
.
arrogant vivacious field
  04/07/26
Cr. Article is propaganda
Slate provocative milk address
  04/07/26
...
Yellow athletic conference black woman
  04/07/26
Work hard, put dorito on table and what he do? He price hike
Comical Set
  04/07/26
...
ruddy curious shrine
  04/07/26
...
Exhilarant Awkward Idea He Suggested
  04/07/26
...
trip business firm patrolman
  04/07/26
...
silver forum
  04/08/26
One of the best Dorito threads on xo in years. Can't wait f...
ruddy curious shrine
  04/07/26
...
jade angry garrison place of business
  04/07/26
...
trip business firm patrolman
  04/07/26
Amazing article and thread, and good news Doritos are my...
Know-it-all cordovan bawdyhouse
  04/07/26
180
ruddy curious shrine
  04/08/26
...
jade angry garrison place of business
  04/08/26
I respect your Doritos knowledge but Sweet Spicy Chili blows...
Galvanic rigpig round eye
  04/08/26
WRONG. Salsa Verde is clearly the GOAT POTUS of dorito.
arrogant vivacious field
  04/08/26
I don’t think I’ve ever even seen those. I&rsquo...
Galvanic rigpig round eye
  04/08/26
SNAP Doritos as Moral Hazard No Longer tp
Yellow athletic conference black woman
  04/07/26
LMAO they kept the prices high to try to claw back the money...
boyish juggernaut menage
  04/07/26
Not flame. https://www.pepsico.com/newsroom/press-release...
Exhilarant Awkward Idea He Suggested
  04/07/26
...
jade angry garrison place of business
  04/07/26
...
ruddy curious shrine
  04/07/26
wtf
zippy aromatic abode
  04/07/26
...
trip business firm patrolman
  04/07/26
...
Pearly plaza
  04/07/26
Doritos are absolutely satanic. What the fuck kind of "...
Brindle odious becky
  04/07/26
Chinese takeout food. Doritos are worse tho because at least...
Lilac tanning salon pozpig
  04/07/26
...
trip business firm patrolman
  04/07/26
???
Know-it-all cordovan bawdyhouse
  04/07/26
? a bag of Doritos from the gas station is like 230 calorie...
aphrodisiac magical mexican
  04/07/26
My mixed son loves cool ranch doritos and we buy him the &qu...
chilmata
  04/12/26
*opens story about mindless corporate greed* *14 1990s era ...
,,...,..,.......,..,......,.......,..,.,,
  04/12/26


Poast new message in this thread



Reply Favorite

Date: April 7th, 2026 1:42 PM
Author: Exhilarant Awkward Idea He Suggested

https://www.detroitnews.com/story/business/2026/04/07/doritos-at-7-a-bag-ended-up-costing-pepsico-billions/89497462007/

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2Elisa#49800547)



Reply Favorite

Date: April 7th, 2026 1:43 PM
Author: zippy aromatic abode

why tf do u have a paid subscription to the detroit news

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2Elisa#49800549)



Reply Favorite

Date: April 7th, 2026 1:43 PM
Author: Exhilarant Awkward Idea He Suggested

I don't, that's weird, it came up for free for me the first time, now its paywalled.

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2Elisa#49800553)



Reply Favorite

Date: April 7th, 2026 1:44 PM
Author: Exhilarant Awkward Idea He Suggested

https://nypost.com/2026/04/07/business/how-7-doritos-triggered-a-billion-dollar-disaster-for-pepsico/

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2Elisa#49800556)



Reply Favorite

Date: April 7th, 2026 8:19 PM
Author: Lilac tanning salon pozpig

Don't be mean to the 2nd best newspaper in the Paris of the west

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2Elisa#49802061)



Reply Favorite

Date: April 7th, 2026 8:27 PM
Author: trip business firm patrolman



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2Elisa#49802092)



Reply Favorite

Date: April 7th, 2026 1:43 PM
Author: Sable appetizing macaca degenerate

As a true baller, I don't even check the price before I buy a bag of doritos.

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2Elisa#49800552)



Reply Favorite

Date: April 7th, 2026 1:50 PM
Author: zippy aromatic abode

weird i was wondering who tf buys this shit to begin with

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2Elisa#49800566)



Reply Favorite

Date: April 7th, 2026 1:44 PM
Author: fragrant orchid point sneaky criminal

rofl i just bought a dorittos bag in india and it was like .33 cents



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2Elisa#49800555)



Reply Favorite

Date: April 7th, 2026 1:45 PM
Author: internet-worthy national security agency

PepsiCo expected the luxury prole dry snack space to expand

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2Elisa#49800557)



Reply Favorite

Date: April 7th, 2026 1:49 PM
Author: ruddy curious shrine

When I was in 5th grade our little league team won the championship so we rented out a water park and they had like infinite bags of doritos for us, we were throwing them into each others mouths. One kid crushed an entire bag of cool ranch into dust and then poured it into his mouth and ate the whole bag that way. Felt like a Roman emperor. Probably cost like $200 bucks for the whole day back then now that would be thousands of dollars in chips alone

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2Elisa#49800563)



Reply Favorite

Date: April 7th, 2026 2:25 PM
Author: Brass Crotch Therapy



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2Elisa#49800687)



Reply Favorite

Date: April 7th, 2026 4:00 PM
Author: trip business firm patrolman



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2Elisa#49801017)



Reply Favorite

Date: April 7th, 2026 7:18 PM
Author: jade angry garrison place of business



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2Elisa#49801853)



Reply Favorite

Date: April 7th, 2026 8:15 PM
Author: trip business firm patrolman



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2Elisa#49802047)



Reply Favorite

Date: April 7th, 2026 9:17 PM
Author: cruel-hearted voyeur regret

thousands of dollars in chips: comped

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2Elisa#49802295)



Reply Favorite

Date: April 7th, 2026 9:17 PM
Author: trip business firm patrolman

Okay, I lol’d

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2Elisa#49802301)



Reply Favorite

Date: April 7th, 2026 1:52 PM
Author: ruddy curious shrine

It was all just ethnic people buying these with SNAP huh? Haven't seen a normal middle class white eat doritos in 20+ years. Biden allowed 20 million new Doritos customers into the USA unvetted

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2Elisa#49800574)



Reply Favorite

Date: April 7th, 2026 2:37 PM
Author: arrogant vivacious field

I like dorito and have a small bag occasionally (i'm white).

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2Elisa#49800721)



Reply Favorite

Date: April 7th, 2026 3:59 PM
Author: trip business firm patrolman

(i'm white) tp

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2Elisa#49801016)



Reply Favorite

Date: April 7th, 2026 1:54 PM
Author: ruddy curious shrine

"As of March, Amar Singh, its owner, said he hadn’t yet noticed an increase in sales. There, a large bag of Ruffles was selling for $5.49, down 80 cents."

Ruffles are disgusting, so greasy you're just eating crunchy canola oil. Apex tier goysnack

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2Elisa#49800581)



Reply Favorite

Date: April 7th, 2026 2:27 PM
Author: Brass Crotch Therapy

They're fantastic with french onion dip.

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2Elisa#49800691)



Reply Favorite

Date: April 7th, 2026 1:58 PM
Author: Galvanic rigpig round eye

At my supermarket recently there was a sign that said Doritos New Low Price and it was like $5.50 or $6. How the hell is that a low price? I guess it is relatively now.

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2Elisa#49800594)



Reply Favorite

Date: April 7th, 2026 2:01 PM
Author: ruddy curious shrine

Thats crazy it feels like $2-3 should be the price for this shit. They probably still have insane margins at that level. You can still get those yellow corn mexican chips for like $2

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2Elisa#49800600)



Reply Favorite

Date: April 7th, 2026 2:04 PM
Author: Exhilarant Awkward Idea He Suggested

I was a little surprised to see that Wal-Mart executives are actually having meetings with Pepsi executives about cutting their prices and then Pepsi, rather than saying, yeah, $7 is kind of high, doubles down, Wal-Mart decreases their shelf space which, you would think, would maybe have an impact. Nope. Fuck Pepsi. They deserve to burn.

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2Elisa#49800603)



Reply Favorite

Date: April 7th, 2026 2:07 PM
Author: ruddy curious shrine



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2Elisa#49800612)



Reply Favorite

Date: April 7th, 2026 2:18 PM
Author: fragrant orchid point sneaky criminal

pepsi had indian pajeeta ceo for years and she kept prices fair

now birdshit beaner ceo and he slap

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2Elisa#49800658)



Reply Favorite

Date: April 7th, 2026 3:56 PM
Author: glittery bbw



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2Elisa#49801002)



Reply Favorite

Date: April 7th, 2026 3:59 PM
Author: trip business firm patrolman



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2Elisa#49801011)



Reply Favorite

Date: April 7th, 2026 8:15 PM
Author: Sexy Useless Brakes

My friend's dad banged her, used to talk about it all the time

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2Elisa#49802045)



Reply Favorite

Date: April 7th, 2026 8:16 PM
Author: trip business firm patrolman

Buddy of mine hooking up with tbf tp, tp

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2Elisa#49802048)



Reply Favorite

Date: April 7th, 2026 2:20 PM
Author: Galvanic rigpig round eye

Exactly. It’s corn, oil, salt, and various flavorings. Doritos should only cost maybe a dollar more than plain $2 corn chips. Greedy motherfuckers, I hope they killed their brand for good.

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2Elisa#49800675)



Reply Favorite

Date: April 7th, 2026 2:46 PM
Author: Exhilarant Awkward Idea He Suggested



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2Elisa#49800761)



Reply Favorite

Date: April 7th, 2026 2:28 PM
Author: aphrodisiac magical mexican

it's because SNAP & EBT no longer pay for Doritos

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2Elisa#49800695)



Reply Favorite

Date: April 7th, 2026 2:37 PM
Author: arrogant vivacious field

.

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2Elisa#49800722)



Reply Favorite

Date: April 7th, 2026 2:54 PM
Author: Slate provocative milk address

Cr. Article is propaganda

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2Elisa#49800797)



Reply Favorite

Date: April 7th, 2026 3:58 PM
Author: Yellow athletic conference black woman



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2Elisa#49801010)



Reply Favorite

Date: April 7th, 2026 2:43 PM
Author: Comical Set

Work hard, put dorito on table and what he do? He price hike

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2Elisa#49800746)



Reply Favorite

Date: April 7th, 2026 3:22 PM
Author: ruddy curious shrine



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2Elisa#49800884)



Reply Favorite

Date: April 7th, 2026 3:31 PM
Author: Exhilarant Awkward Idea He Suggested



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2Elisa#49800914)



Reply Favorite

Date: April 7th, 2026 3:59 PM
Author: trip business firm patrolman



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2Elisa#49801014)



Reply Favorite

Date: April 8th, 2026 4:17 PM
Author: silver forum



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2Elisa#49804628)



Reply Favorite

Date: April 7th, 2026 3:23 PM
Author: ruddy curious shrine

One of the best Dorito threads on xo in years. Can't wait for doodikoff to weigh in.

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2Elisa#49800886)



Reply Favorite

Date: April 7th, 2026 7:18 PM
Author: jade angry garrison place of business



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2Elisa#49801855)



Reply Favorite

Date: April 7th, 2026 8:16 PM
Author: trip business firm patrolman



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2Elisa#49802049)



Reply Favorite

Date: April 7th, 2026 10:16 PM
Author: Know-it-all cordovan bawdyhouse

Amazing article and thread, and good news

Doritos are my favorite food on earth and that is not flame. I always have 4-6 bags of Doritos in my pantry - in fact right now I have five and just opened one this evening. Love them

3/4 of the time nacho cheese, 1/4 of the time cool ranch.

Yeah $7 a bag is shitty and I’ve posted about that for years. I still buy them but proles won’t.

I usually buy their “4 for $10’ deals and buy like 8 bags for $20

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2Elisa#49802506)



Reply Favorite

Date: April 8th, 2026 12:42 PM
Author: ruddy curious shrine

180

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2Elisa#49803811)



Reply Favorite

Date: April 8th, 2026 3:37 PM
Author: jade angry garrison place of business



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2Elisa#49804531)



Reply Favorite

Date: April 8th, 2026 2:33 PM
Author: Galvanic rigpig round eye

I respect your Doritos knowledge but Sweet Spicy Chili blows away nacho cheese and cool ranch. I don’t know why anyone would ever have any other flavor if SSC is available.

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2Elisa#49804269)



Reply Favorite

Date: April 8th, 2026 2:35 PM
Author: arrogant vivacious field

WRONG. Salsa Verde is clearly the GOAT POTUS of dorito.

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2Elisa#49804279)



Reply Favorite

Date: April 8th, 2026 2:37 PM
Author: Galvanic rigpig round eye

I don’t think I’ve ever even seen those. I’ll be looking for them now. I am highly doubtful anything can supplant SSC though.

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2Elisa#49804284)



Reply Favorite

Date: April 7th, 2026 3:59 PM
Author: Yellow athletic conference black woman

SNAP Doritos as Moral Hazard No Longer tp

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2Elisa#49801015)



Reply Favorite

Date: April 7th, 2026 5:37 PM
Author: boyish juggernaut menage

LMAO they kept the prices high to try to claw back the money they spent opening a new fast-casual restaurant chain: "Lay's." 180 not flame

---------

>>>>At PepsiCo’s headquarters in New York, Laguarta’s mind was on other priorities too. Americans were increasingly choosing healthier options. Laguarta pushed the company to lean harder into more protein and fiber-rich foods, which tend to cost even more than chips. He was also working on opening a Lay’s-branded restaurant in Spain.

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2Elisa#49801454)



Reply Favorite

Date: April 7th, 2026 5:50 PM
Author: Exhilarant Awkward Idea He Suggested

Not flame.

https://www.pepsico.com/newsroom/press-releases/2026/pepsico-launches-pilla-tortilla-the-first-ever-lays-restaurant-opening-in-spain

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2Elisa#49801482)



Reply Favorite

Date: April 7th, 2026 7:18 PM
Author: jade angry garrison place of business



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2Elisa#49801851)



Reply Favorite

Date: April 7th, 2026 7:30 PM
Author: ruddy curious shrine



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2Elisa#49801899)



Reply Favorite

Date: April 7th, 2026 7:36 PM
Author: zippy aromatic abode

wtf

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2Elisa#49801930)



Reply Favorite

Date: April 7th, 2026 8:16 PM
Author: trip business firm patrolman



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2Elisa#49802051)



Reply Favorite

Date: April 7th, 2026 9:27 PM
Author: Pearly plaza



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2Elisa#49802344)



Reply Favorite

Date: April 7th, 2026 8:19 PM
Author: Brindle odious becky

Doritos are absolutely satanic. What the fuck kind of "food" can you otherwise eat an entire day's worth of calories and not even feel full?

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2Elisa#49802065)



Reply Favorite

Date: April 7th, 2026 8:21 PM
Author: Lilac tanning salon pozpig

Chinese takeout food. Doritos are worse tho because at least Chinese takeout is delicious.

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2Elisa#49802068)



Reply Favorite

Date: April 7th, 2026 8:27 PM
Author: trip business firm patrolman



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2Elisa#49802094)



Reply Favorite

Date: April 7th, 2026 10:18 PM
Author: Know-it-all cordovan bawdyhouse

???

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2Elisa#49802512)



Reply Favorite

Date: April 7th, 2026 8:30 PM
Author: aphrodisiac magical mexican

?

a bag of Doritos from the gas station is like 230 calories

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2Elisa#49802103)



Reply Favorite

Date: April 12th, 2026 12:54 PM
Author: chilmata

My mixed son loves cool ranch doritos and we buy him the "no dye". In Wal-mart yesterday the bag has the price $5.49 stamped on it, but on the wal-mart shelf, the price was slashed to $3.79.

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2Elisa#49812395)



Reply Favorite

Date: April 12th, 2026 1:01 PM
Author: ,,...,..,.......,..,......,.......,..,.,,


*opens story about mindless corporate greed*

*14 1990s era pop-up ads crash web page making it unreadable*

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2Elisa#49812400)