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WSJ: Mom Throws Party for Personal Injury Lawyer-Obsessed Toddler

WSJ, folks, not the Onion. http://www.wsj.com/articles/BL...
at-the-ready dragon
  07/29/15


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Date: July 29th, 2015 6:38 PM
Author: at-the-ready dragon

WSJ, folks, not the Onion.

http://www.wsj.com/articles/BL-LB-51793

To celebrate her son’s first birthday, L’erin Dobra threw him a Mickey Mouse party.

Planning out Grayson’s second birthday party, Ms. Dobra chose a different theme, one that reflected her little boy’s most passionate interest: New Orleans personal injury lawyer Morris Bart.

Mr. Bart is a familiar face in Louisiana thanks to his ubiquitous TV ads and a firm motto that would make Saul Goodman proud: “One Call, That’s All!”

Maybe it has to do with the flashing lights and music featured in the spots, but Grayson can’t stop watching his ads, said Ms. Dobra, a nurse from Prairieville, La.

“He’s always been very drawn to Morris Bart commercials,” she told Law Blog. “He used to watch ABC and color videos, and he used to love those. But now he wants to watch Morris Bart commercials.” When they’re not on TV, he watches them on YouTube.

L’erin Dobra

To celebrate her son’s first birthday, L’erin Dobra threw him a Mickey Mouse party.

Planning out Grayson’s second birthday party, Ms. Dobra chose a different theme, one that reflected her little boy’s most passionate interest: New Orleans personal injury lawyer Morris Bart.

Mr. Bart is a familiar face in Louisiana thanks to his ubiquitous TV ads and a firm motto that would make Saul Goodman proud: “One Call, That’s All!”

Maybe it has to do with the flashing lights and music featured in the spots, but Grayson can’t stop watching his ads, said Ms. Dobra, a nurse from Prairieville, La.

“He’s always been very drawn to Morris Bart commercials,” she told Law Blog. “He used to watch ABC and color videos, and he used to love those. But now he wants to watch Morris Bart commercials.” When they’re not on TV, he watches them on YouTube.

A still from a Morris Bart ad.

Morris Bart LLC via YouTube

For his party in January, which was reported by the Advocate newspaper, she bought a cake with edible photo frosting displaying Mr. Bart in a suit. The kid’s grandmother came through with a toddler-size Morris Bart t-shirt. Grayson unwrapped another gift to reveal a cardboard cutout of the lawyer.

“He was kind of shocked,” Ms. Dobra said.

The star of the party didn’t make an appearance. But after Ms. Dobra emailed his office about her idea, Mr. Bart sent her an autographed photo, Morris Bart key chains and a New Orleans Pelicans shirt displaying his logo on the back. The shirt was size extra-large. “He’ll have that for a long time,” Ms. Dobra said.

Mr. Bart said he’s been advertising on television for 35 years and as his own pitchman, it’s not surprising to get a call from a fan asking for an autograph.

“This was an unusual request,” he told Law Blog in a phone interview Tuesday. “I’m flattered by it.”

He said he wasn’t quite sure what to make of Grayson’s fascination, saying it could be a sign that he should start marketing to the next generation.

“He might be a future lawyer,” Mr. Bart said. “That could be a future competitor of mine many years down the road.”

Meanwhile, Grayson hasn’t forgotten Mickey, but the mouse has some mighty competition, his mom says.

“He still likes Mickey; given a choice between the two, Morris Bart will always win,” Ms. Dobra said.

(http://www.autoadmit.com/thread.php?thread_id=2948869&forum_id=2#28437338)