In late 2007, Frey signed a new three-book, seven-figure deal with Harper Collins to release his novel, Bright Shiny Morning, which was published May 13, 2008.[5][6] Bright Shiny Morning appeared on the New York Times bestseller list, and has received mixed reviews. The New York Times's Janet Maslin, who had previously been one of Frey's detractors, gave the book a rave review.

On October 7, 2014, Endgame: The Calling, the first book in a trilogy of novellas by Frey and Nils Johnson-Shelton, was published by HarperCollins. It was turned into an augmented reality game by Google's Niantic Labs, as well as a movie by 20th Century Fox.

2009, Frey formed Full Fathom Five, a young adult novel publishing company that aimed to create highly commercial novels like Twilight. In November 2010, controversy arose when an MFA student who had been in talks to create content for the company released her extremely limiting contract online. The contract allows Frey license to remove an author from a project at any time, does not require him to give the author credit for their work, and only pays a standard advance of $250. A New York magazine article entitled "James Frey's Fiction Factory" gave more details about the company, including information about the highly successful "Lorien Legacies" series, a collaboration between MFA student Jobie Hughes and Frey. The article details how Frey removed Hughes from the project, allegedly during a screaming match between the two authors. In the article, Frey is accused of abusing and using MFA students as cheap labor to churn out commercial young adult books.

(http://www.autoadmit.com/thread.php?thread_id=3902988&forum_id=2#35479308)