Date: July 21st, 2018 12:06 AM Author: pearly library
Shocking. No wonder Zuck kept it down low. It also talks about how sophisticated Trump's ad strategy on Facebook was and how Zuck incorporated their strategy.
Date: July 21st, 2018 12:13 AM Author: Well-lubricated Irradiated Locale Puppy
Parscale has echoed those comments, explaining on 60 Minutes last year that the site obsessively tested ad creative and messaging — up to 100,000 different versions per day of different ads. That involved “changing language, words, colors, changing things because certain people like a green button better than a blue button,” he explained to 60 Minutes, outlining the automated alterations that were made to spit out different versions of an ad. “Some people like the word ‘donate’ or ‘contribute.’”