How Did Car Dealerships Get Named For The Owners?
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Poast new message in this thread
Date: July 22nd, 2018 2:16 PM Author: Motley business firm brethren
"became called marco rubio toyota rather than just toyota of northwestern miami or whatever"
Plot Twist: While there is not a toyota dealer in Northwestern Miami, the one in Northern Miami is in fact just called Toyota of North Miami. https://www.toyotaofnorthmiami.com/
(http://www.autoadmit.com/thread.php?thread_id=4032012&forum_id=2#36475373) |
Date: July 23rd, 2018 2:57 PM Author: jet hot telephone puppy
As a kid, I thought that all car dealerships were called Cal Worthingtons.
https://www.youtube.com/watch?v=XS-362XH1uA
(http://www.autoadmit.com/thread.php?thread_id=4032012&forum_id=2#36481883)
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Date: July 23rd, 2018 2:57 PM Author: Cowardly Legal Warrant
It's ego and atavistic territory marking.
The same reason you'll see modest strip malls in smaller cities with names ("Johnson Plaza") taking up significant space on the signage.
Of course, no one other than the owner gives a fuck who owns the dealership or the strip mall.
(http://www.autoadmit.com/thread.php?thread_id=4032012&forum_id=2#36481884) |
Date: July 24th, 2018 9:09 AM Author: Razzle Yapping Locus Mediation
If I want a Big Mac, I go to the nearest McDonald's. Grocery shopping? Nearest supermarket (at a chain I like). With cars, it is a bigger purchase and the deal you get at one dealer may be materially better than at another dealer. So Bob Smith Chevy is competing against John Jones Chevy as much as they are competing against Ford, etc. Therefore, they have to brand-- buy your Chevy at Smith Chevy, not Jones Chevy. TVs, washers, fridges, etc. are different because you don't go to a washer store, you go to an appliance store. Appliance chains compete against each other to sell you a Maytag -- buy your Maytag at American Appliance (chain), not National Appliance (chain).
(http://www.autoadmit.com/thread.php?thread_id=4032012&forum_id=2#36486202) |
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