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"HBO Max" to "Max" rebrand: worst marketing move of all time?

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honey-headed hospital quadroon
  05/28/23
It’s confusing because Cinemax used to be an HBO compe...
Aromatic bespoke brunch
  05/28/23
They must want to take Sopranos away from us or something. I...
Hyperventilating fuchsia giraffe parlor
  05/28/23
Yes. It has a bunch of non HBO programming now. Shit like TL...
Aromatic bespoke brunch
  05/28/23
You’re going to see Boardwalk Empire on Hulu or some s...
Hyperventilating fuchsia giraffe parlor
  05/28/23
...
provocative place of business
  05/28/23
Apparently they thought that people hear HBO and think it's ...
titillating philosopher-king
  05/28/23
HBO only had a few kids shows/movies anyways.
deranged vigorous affirmative action tank
  06/02/23
They're looking to change that. When parents sign up for Di...
splenetic greedy love of her life
  06/02/23
...
honey-headed hospital quadroon
  06/02/23
Idk bud light tranny beer can seems worse so far
red ticket booth
  06/02/23


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Date: May 28th, 2023 12:07 PM
Author: honey-headed hospital quadroon



(http://www.autoadmit.com/thread.php?thread_id=5347060&forum_id=2#46364467)



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Date: May 28th, 2023 12:09 PM
Author: Aromatic bespoke brunch

It’s confusing because Cinemax used to be an HBO competitor

(http://www.autoadmit.com/thread.php?thread_id=5347060&forum_id=2#46364470)



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Date: May 28th, 2023 12:12 PM
Author: Hyperventilating fuchsia giraffe parlor

They must want to take Sopranos away from us or something. If it were just HBO they couldn’t really do that credibly. That and they want to introduce lots of shit content that would dilute HBO’s brand. It could work for them financially for all I know. They could license Sopranos to Netflix for a year and get like $200 million for it or something.

Source: I am a Businessman, and I’m at the cusp of acing OCI

(http://www.autoadmit.com/thread.php?thread_id=5347060&forum_id=2#46364479)



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Date: May 28th, 2023 12:13 PM
Author: Aromatic bespoke brunch

Yes. It has a bunch of non HBO programming now. Shit like TLC, HGTV, etc

(http://www.autoadmit.com/thread.php?thread_id=5347060&forum_id=2#46364484)



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Date: May 28th, 2023 12:15 PM
Author: Hyperventilating fuchsia giraffe parlor

You’re going to see Boardwalk Empire on Hulu or some shit. It makes perfect sense. The HBO audience has already seen what they want to see so the only people watching any of their older series are redditors and xoers “doing a rewatch”

(http://www.autoadmit.com/thread.php?thread_id=5347060&forum_id=2#46364495)



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Date: May 28th, 2023 12:17 PM
Author: provocative place of business



(http://www.autoadmit.com/thread.php?thread_id=5347060&forum_id=2#46364499)



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Date: May 28th, 2023 12:18 PM
Author: titillating philosopher-king

Apparently they thought that people hear HBO and think it's only adult content. They're trying to launch all the Harry Potter, HGTV and other kid/family shit on the service and Max seemed new but familiar.

(http://www.autoadmit.com/thread.php?thread_id=5347060&forum_id=2#46364504)



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Date: June 2nd, 2023 11:31 PM
Author: deranged vigorous affirmative action tank

HBO only had a few kids shows/movies anyways.

(http://www.autoadmit.com/thread.php?thread_id=5347060&forum_id=2#46384999)



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Date: June 2nd, 2023 11:40 PM
Author: splenetic greedy love of her life

They're looking to change that. When parents sign up for Disney+ there is no churn for 15 years.

(http://www.autoadmit.com/thread.php?thread_id=5347060&forum_id=2#46385013)



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Date: June 2nd, 2023 10:34 PM
Author: honey-headed hospital quadroon



(http://www.autoadmit.com/thread.php?thread_id=5347060&forum_id=2#46384905)



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Date: June 2nd, 2023 11:43 PM
Author: red ticket booth

Idk bud light tranny beer can seems worse so far

(http://www.autoadmit.com/thread.php?thread_id=5347060&forum_id=2#46385021)