Ross was sued for defamation, libel, and a whole bunch of other things. I just heard from a reliable source that the kid is shitting his pants because he can't have KVN defend him since his dad is a partner there and there are already a boatload of conflicts of interest because KVN itself was sued, as well as their clients and Chanin's employer, Reputation Defender.
1) send dmca takedown notices for any material you have a copyright in (or just send fraudulent ones if you're willing to risk the chance that the person who uploaded the material will challenge it and face possible sanctions)
2) if no valid (c) claim, send host email/letter alleging TOS violations. more often than not they'll remove offending content
3) bury offending material by creating tons of new sites with positive stuff
4) in some cases contacting the person who put the material there can work, but you need to b careful because it can backfire. make sure the person is sympathetic to your plight before contacting
5) in spome situations this will work: create websites for a fake person with your name and similar identifying information, but sufficiently differrent so that you wouldn't be confused with that person. employers will not be sure that the negative stuff on the web is about you or another person with your name.
Date: April 6th, 2008 4:08 PM Author: Shimmering masturbator
w/r/t #3 a law firm called "freiberg & peck" in new york is already trying this. however, since they didn't knock a few of the really revealing hits off the top of their Google results, people on forums like jdunderground just laugh at them more than ever and it's probably really obvious to anyone who googles them what is going on (ie they're trying to spam themselves but its not working)
Date: April 6th, 2008 4:10 PM Author: fighting elite pozpig stock car
5b) create a CLONE with your name, but cripple them with a techno organic virus so they have to spend their mental powers keeping the virus in check. employers wont know if the bad information is about you or the diseased clone.
they start with #4 w/o considering the possible backlash and in many cases it does backfire. also, i doubt they send dmca takedown notices becasuse if falsely sent they could get in trouble.
the point is that all this should not cost $10,000
ive helped friends clear their name on teh interwebs before and it took 30 mins and cost $0