Date: November 5th, 2026 1:42 PM Author: The Penis
noone uses it anymore, because they just use claude to edit photos now, and the gen ai tools canva supplies to try to compete also cost them more money
Date: November 5th, 2026 1:51 PM Author: frank rizzo
Employees
Worldwide, Hallmark has over 27,000 employees; 20,000 of them work in the United States, about 5,600 of whom are full-time employees. About 2,700 Hallmarkers work at the Kansas City headquarters.[2]
didnt realize they were family owned, not part of some conglomerate f500 or PE kikery. they also own crayola. 27k employees seems normal for a company with 1500 b&m retail stores.
Date: November 5th, 2026 2:43 PM Author: frank rizzo
2700 corporate employees is the relevant number there. for a company that has to physically produce and distribute shit plus manage a network of retail locations it's silly that some online photoshop equivalent needs twice as many ppl
Date: November 5th, 2026 1:52 PM Author: The Penis
Yeah good question. I think they were aggressively trying to expand their market share internationally but not working out for them now with ai competition